Sometime between 8AM and 10AM yesterday morning, I danced around in my office and started to cry. The soundtrack was Pink’s “Raise Your Glass”. The tears were quite unexpected. But there I was, loping around my office with delicate tears slowly trickling down from the inside corners of my eyes.
And I was happy. I was less than 24 hours from becoming ME. And this morning, I’m even happier to announce:
The rebranding project that’s not just four months in the making since I commenced with the most brilliant team in the world — it’s been 40 years in the making. For the first time, I’m able to look at my brand’s online presence and say, “How YOU doin’?”
So I’m writing today to share a few things. Most of all, however, I’m sharing thanks. And I do promise there’s a hedgehog coming as well (and some of you have already found it — bravo!).
None of this would have happened without the talents of three people in particular:
First, Blair Culbreth — Potentially one of the most brilliant web and UI designers I’ve ever met. From my words, she crafted the evolution of a blog into the business that was my best kept secret. If you’re a creative type like me, you’ll know what I mean when I say that it’s an exceptional moment when you find a creative soulmate. While it sounds creepy, it was a huge relief to be able to speak with Blair and watch as she magically evolved my thoughts into a brand. Is she talented? On more levels than I can express.
Secondly, Jeremy Fields — I’ve known Jeremy for well over three years now. Though we’ve shared countless weekends including mountain bikes and skis along with Mrs. Fields (NOT of cookie fame), I never knew he’d be the guy who got my rebranding rolling. He introduced me to Blair (they work together during daylight hours) when I was lamenting one weekend in Moab about finding a designer I could trust, and then coded a masterpiece of a site from her designs. I’m madly (and most platonically) in love with my friend Jenn’s husband for helping deliver my heart onto the digital page.
Finally, Erin Weed — If you’ve watch my TEDxBoulder talk, you know I love my Frontstabbers. Erin’s mine. Not only did she help me speak my truth for that TEDx talk, she’s empowered me to carry that through into what you see. There have been a fair share of swear-fests along the way, but her utter lack of bullshit came together with my disdain for bullshit and created the story you see today — and it will only get better.
And now, let’s get to what’s been, what is, and what’s next.
What’s Been and What Is
I’ve always been a writer. In 2007, I became a blogger. In 2009, I launched my company – RHW Media. In 2011, I became a columnist. In 2012, I saw my first two books published.
What most people saw all this time was RedheadWriting — a blog. What I’d evolved into, and gladly, was a speaker, branding strategist, and author with one of the most kickass online communities evah.
And it was time to become ME — the founder of a company that works on kickass projects with kickass companies. The woman who loves standing on a stage and making audiences laugh, learn, cry, go silent, and think of how their lives and businesses can be the places they’ve always imagined.
The new brand encapsulates everything I am, do, and love — getting people UNstuck and from where they are to FUCK YEAH. Life’s too short to live without a heavy dose of FUCK YEAH. The great news for me — and you — is everything that’s next.
When I work with startups getting ready to launch, I could sit in a room with them for hours and never hear the same lament twice. It always starts with, “What if…?”
The answer is (always, and without fail), “You mean ‘when’ _____ happens?” Because it will.
When launching anything, you have two choices: freak the fuck out or launch the fucker. I took my own best advice and at 12:01AM (maybe before), I launched the fucker. So we’re still working through a bug here and there, but the fucker is launched and by and large I am happier than an NRA member in a deer blind. Because now I get to target what’s next.
Bugs/Typos: They happen when you “launch the fucker”. So, if you see something, will you drop me a line on my contact form? Muchas gracias!
Getting “Home”: There’s no reason anyone would ever need to get back to the home page on the new site — and that’s by design. But if you really need to get “home” for some reason — the hedgehog will take you.
The Mobile Site: Jesus — I knew my audience was tech-savvy but y’all were pretty merciless on Facebook last night about this! When I announced the launch, there were multiple cries for a responsive/mobile site. Well, it’s coming! It will be live by week’s end and address the specific needs of those who view the site via a mobile device. This will ensure that each of you who read me on the bus, bathroom stall (please don’t tell me you read me at the urinal), subway, train, or park bench will be able to do so — and easily — on your device of choice. HOLD PLEASE.
The HOW (a case study): I’m turning my rebranding project into a case study. It covers my brand from inception (all the way back to 2006) until today, including my successes and failures each step of the way. If I’ve already made mistakes, there’s no reason you have to make the same ones. Yes, it will be a paid product (and an incredible value), but it’s worth it. This launches March 15.
The GSD Mastermind: It’s coming. And it’s badass.
Online Courses: Y’all have asked for them (and forever). I’ll be rolling these out beginning in March, with a new offering at least every quarter.
The RedheadWriting Blog: This isn’t going anywhere. Actually, that’s a complete lie — it’s going someplace pretty damned exciting. You’re about to see way more about my business alongside a healthy, open, honest, and raw dose of ME. The beauty of what I get to do when I wake up each day is artfully intertwine “the work” with ME. That’s a damn exciting place to live, grow, and thrive.
And Finally, A Hedgehog
On the header of the site’s internal pages, you might find something lingering around my ankles if you mouse over them. It’s also the Home link. We built the site so you’d never really have to go back to the home page (smart nav systems alleviate the need for that), but if that’s where you want to go, you can get there.
This is for you.
As without you, dear readers, I can’t breathe. I could never become the next and better version of myself.
Thank you for being here, for reading, and joining me for what IS and more importantly, what’s next. You’re fucking awesome.