Announcing…ME

Erika Napoletano full body 2Sometime between 8AM and 10AM yesterday morning, I danced around in my office and started to cry. The soundtrack was Pink’s “Raise Your Glass”. The tears were quite unexpected. But there I was, loping around my office with delicate tears slowly trickling down from the inside corners of my eyes.

And I was happy. I was less than 24 hours from becoming ME. And this morning, I’m even happier to announce:

It’s alive.

Me.

The rebranding project that’s not just four months in the making since I commenced with the most brilliant team in the world — it’s been 40 years in the making. For the first time, I’m able to look at my brand’s online presence and say, “How YOU doin’?”

So I’m writing today to share a few things. Most of all, however, I’m sharing thanks. And I do promise there’s a hedgehog coming as well (and some of you have already found it — bravo!).

The Team

None of this would have happened without the talents of three people in particular:

First, Blair Culbreth — Potentially one of the most brilliant web and UI designers I’ve ever met. From my words, she crafted the evolution of a blog into the business that was my best kept secret. If you’re a creative type like me, you’ll know what I mean when I say that it’s an exceptional moment when you find a creative soulmate. While it sounds creepy, it was a huge relief to be able to speak with Blair and watch as she magically evolved my thoughts into a brand. Is she talented? On more levels than I can express.

Secondly, Jeremy Fields — I’ve known Jeremy for well over three years now. Though we’ve shared countless weekends including mountain bikes and skis along with Mrs. Fields (NOT of cookie fame), I never knew he’d be the guy who got my rebranding rolling. He introduced me to Blair (they work together during daylight hours) when I was lamenting one weekend in Moab about finding a designer I could trust, and then coded a masterpiece of a site from her designs. I’m madly (and most platonically) in love with my friend Jenn’s husband for helping deliver my heart onto the digital page.

Finally, Erin Weed — If you’ve watch my TEDxBoulder talk, you know I love my Frontstabbers. Erin’s mine. Not only did she help me speak my truth for that TEDx talk, she’s empowered me to carry that through into what you see. There have been a fair share of swear-fests along the way, but her utter lack of bullshit came together with my disdain for bullshit and created the story you see today — and it will only get better.

And now, let’s get to what’s been, what is, and what’s next.

What’s Been and What Is

I’ve always been a writer. In 2007, I became a blogger. In 2009, I launched my company – RHW Media. In 2011, I became a columnist. In 2012, I saw my first two books published.

What most people saw all this time was RedheadWriting — a blog. What I’d evolved into, and gladly, was a speaker, branding strategist, and author with one of the most kickass online communities evah.

And it was time to become ME — the founder of a company that works on kickass projects with kickass companies. The woman who loves standing on a stage and making audiences laugh, learn, cry, go silent, and think of how their lives and businesses can be the places they’ve always imagined.

The new brand encapsulates everything I am, do, and love — getting people UNstuck and from where they are to FUCK YEAH. Life’s too short to live without a heavy dose of FUCK YEAH. The great news for me — and you — is everything that’s next.

What’s Next

When I work with startups getting ready to launch, I could sit in a room with them for hours and never hear the same lament twice. It always starts with, “What if…?”

The answer is (always, and without fail), “You mean ‘when’ _____ happens?” Because it will.

When launching anything, you have two choices: freak the fuck out or launch the fucker. I took my own best advice and at 12:01AM (maybe before), I launched the fucker. So we’re still working through a bug here and there, but the fucker is launched and by and large I am happier than an NRA member in a deer blind. Because now I get to target what’s next.

Bugs/Typos: They happen when you “launch the fucker”. So, if you see something, will you drop me a line on my contact form? Muchas gracias!

Getting “Home”: There’s no reason anyone would ever need to get back to the home page on the new site — and that’s by design. But if you really need to get “home” for some reason — the hedgehog will take you.

The Mobile Site: Jesus — I knew my audience was tech-savvy but y’all were pretty merciless on Facebook last night about this! When I announced the launch, there were multiple cries for a responsive/mobile site. Well, it’s coming! It will be live by week’s end and address the specific needs of those who view the site via a mobile device. This will ensure that each of you who read me on the bus, bathroom stall (please don’t tell me you read me at the urinal), subway, train, or park bench will be able to do so — and easily — on your device of choice. HOLD PLEASE.

The HOW (a case study): I’m turning my rebranding project into a case study. It covers my brand from inception (all the way back to 2006) until today, including my successes and failures each step of the way. If I’ve already made mistakes, there’s no reason you have to make the same ones. Yes, it will be a paid product (and an incredible value), but it’s worth it. This launches March 15.

The GSD Mastermind: It’s coming. And it’s badass.

Online Courses: Y’all have asked for them (and forever). I’ll be rolling these out beginning in March, with a new offering at least every quarter.

The RedheadWriting Blog: This isn’t going anywhere. Actually, that’s a complete lie — it’s going someplace pretty damned exciting. You’re about to see way more about my business alongside a healthy, open, honest, and raw dose of ME. The beauty of what I get to do when I wake up each day is artfully intertwine “the work” with ME. That’s a damn exciting place to live, grow, and thrive.

And Finally, A Hedgehog

On the header of the site’s internal pages, you might find something lingering around my ankles if you mouse over them. It’s also the Home link. We built the site so you’d never really have to go back to the home page (smart nav systems alleviate the need for that), but if that’s where you want to go, you can get there.

This is for you.

As without you, dear readers, I can’t breathe. I could never become the next and better version of myself.

Thank you for being here, for reading, and joining me for what IS and more importantly, what’s next. You’re fucking awesome.

 

 

 

72 comments
megcolombo
megcolombo

Congratulations and cheers *glasses clink

AliciaJJones
AliciaJJones

Amazing! Congratulations and enjoy all the trials and successes! 

Marti_L
Marti_L

It looks wonderful - congratulations!

ASwirlGirl
ASwirlGirl

Awesome Sauce! Your new look is fab and very inspiring. CONGRATS!!!

Jim Matorin
Jim Matorin

You truly have found your niche and have taken C'est Moi to the next level. Amusing, of little value when the clock strikes midnight.

jessicamalnik
jessicamalnik

The site looks amazing! But, I would expect nothing less than pure brilliance. Nice work to you and your whole team! :)

Soness Stevens
Soness Stevens

Cute hedgehog! This is great! Looking forward to GSD

Amantha Tsaros
Amantha Tsaros

I love it! I love it! I love it! More! MORE! Can't wait for that case study.

Bill Dorman
Bill Dorman

ME indeed; out w/ a bang no less. Congrats and best o' luck to ya.....

Lisa Gerber
Lisa Gerber

I love it too!!! Looking forward particularly to following the "case study." Huge congratulations for getting this launched.

HeatherO
HeatherO

I am beyond excited for you! Woohoo! Can't wait to watch the continued evolution. Thanks for your willingness to BE YOU. That is a rare find :)

Carol Colman
Carol Colman

Mazel tov and congrats, Erika. You are fucking awesome and inspirational. Glad to be seeing more of you. Took the plunge myself with a recent rebrand that put me, myself, and I more out there - no more hiding behind a quirky brand name. Now I have to own it. You already own it. So pop some champagne and enjoy. I can't wait to see what comes next!

Scott Ellis
Scott Ellis

Erika - Awesome job on the rebranding. Congrats to you and your team. Looking forward to meeting you in person in Marina Del Rey in March. And love the ankle easter egg ... but for crying out loud, put some pants on that hedgehog http://www.youtube.com/watch?v=Il_NAXpDHZ4

RMitchell-Miller
RMitchell-Miller

Two hedgehogs for you my dear. Bought "The Power of Unpopular" (finally) and got it on Saturday, what a great way for me to celebrate the new you.

Ash Ambirge
Ash Ambirge

Yeah, girl! Clearly this color scheme is THE go-to for chicks with attitude! Congrats, Nap. <3

Erroin Martin
Erroin Martin

I love the new look! I like the direction. I do believe it is better than Cats. I shall want to visit this blog again and again! Awesome shout out to your team!

Brian D. Meeks
Brian D. Meeks

Well, that is all very exciting. Congrats. The hedgehog kicker is the icing on the cake. Well done!

jaybaer
jaybaer

Boom goes the dynamite. In the immortal words of Spinal Tap, "We hope you enjoy our new direction."

Laura England-Biggs
Laura England-Biggs

Love the hedgehog - and the site - and oh yeah, YOU. Rock On, Erika!!

Jeff Leffert
Jeff Leffert

Made me smile big time.....About finished your book.

Loretta Oliver
Loretta Oliver

Everything looks fabulous! Congratulations on getting through all these changes with all your hair still attached to your head ;-)

Ricardo Bueno
Ricardo Bueno

Congrats on the new site launch Erika, I happen to think it looks pretty bad ass!

JackHumphrey
JackHumphrey

This new site doesn't make your ass look square one bit!

Kristy
Kristy

I love what you are doing with the place! And the new programs headed our way in the next couple of months sound amazing. Well done!

Michelle Mangen
Michelle Mangen

Erika, Congratulations!!!!! Sending much love to you and so excited to see what's in store with the online courses and products.

Alan Robell
Alan Robell

Love the new you and new site. Congratulations!

Monique Muro
Monique Muro

Wow I cannot wait for that case study on March 15th. You are the best, Erika, and I can't wait to soak up all of the knowledge you want to share with the world. Keep on rockin in the free world! xo

Reese Marino
Reese Marino

Congrats on the gorgeous new site, Erika! I *finally* got a chance to sit and watch your TedX Talk, and I loved it. Not that you needed my approval, mind you. :) Excited to see what you're up to next!

Jennifer Windrum
Jennifer Windrum

Super duper cool, Erika. you SHOULD be stoked. Congrats.

Jamie Wallace
Jamie Wallace

Love the site. Love your verve and gushing. Love all the good stuff you're queuing up. HUGE congratulations! :)

Claire Wagner
Claire Wagner

That song by Pink is my favorite. I play it whenever really good OR really bad things happen. Congrats and see you online.

Joy Steele
Joy Steele

Boo-Yah! Awesome massage vibes all over the place...better than a 'Happy Ending'!!!!

athot
athot

The gratuitous profnaity is disturbing.

The Light Bulb Guy
The Light Bulb Guy

Well, Isn't that just fucking AWESOME news! oh, I'm feeling better already, and inspired. Lovin it Red.

Barbara Goldberg
Barbara Goldberg

Congrats Erika on the launch of your new baby! I'm looking forward to watching it grow!

Cindi
Cindi

turbo coffee. sunrise. this gorgeous site. (mobile this week...makes someone's urinal visit happy; me just happy). LOVE. Congrats, all the cheers so well deserved Erika!

Chris Reimer
Chris Reimer

This site is quite lovely. Well done! I especially like the large photograph on the front page. I'd like to see more sites looking this good. Bravo!

Jackie Pearce
Jackie Pearce

Thank you for being such an inspiration!! I just graduated college and also live in CO and you're kinda one of my role models... So thank you for never slowing down, never apologizing, and kicking ass!

namnum
namnum

Love this! Congrats on getting to this and holy crap is this a beautiful design. The whitespace is fantastic, but it's that blue with that red that really kills me. Nicely done by your awesome team.

Sydney Owen
Sydney Owen

This is rad. I was going to say perfect but perfect sucks. It's been one hell of a ride, as I believe I got on the train in 2009 after seeing some sort of interaction between you and Amber. Might have my years mixed up but lovely, you shine. Shine so hard.

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