Are You REALLY an Entrepreneur?

are you an entrepreneur carol rothSeveral times a month, I ask myself this question. It’s usually when clients are late paying, my new bookkeeper is on me about expenses and it seems that 16 out of 17 active projects are going past deadline. But by the time I call it a stopping point for my business clock each day, I can still answer the question in the affirmative.

Yes, I am an entrepreneur.

It’s something I deluded myself into thinking wasn’t true for seventeen years. Working jobs (not careers) and collecting W-2s each year like they were tiny little porcelain dolls, wondering when I’d get up in the morning and really love what I was doing. The problem was: I was good at everything. I could give great interview like a hooker can suck the chrome off a bumper. It was a rare day I didn’t land a job I was after.

And that was it: they were just jobs.

So when the startup I was Director of Communications for told me they couldn’t afford to keep me on (or dole out the money they still owed me in back pay) in August of 2009, I found myself “jobless” six days later. The following Monday morning, the view from my sofa was a lot different than the view from my desk chair. And I had a decision to make: do what I love and make it work or go back to work for someone else.

Given that I was in a financial hole unlike any other since I’d been working for (ahem) free for 2 months, the choice was an easy one: never again would I allow someone else to be in control of my financial future. RedheadWriting LLC was made official. While that had been my freelance name for over two years, it was now my company. And it was sink or swim. Rather – it was the merry-go-round or the roller coaster ride. Guess what I signed up for?

Just over a year later, I’m sitting here writing a blog post about being an entrepreneur on Valentine’s Day. The cats are downstairs, the dogs are…somewhere…and I have a whiteboard of tasks beaming down on me from the wall over my desk. Last year was a six-figure year and I have a team of wonderful contractors who help me make it happend for our clients every day. And today, I’m not in love with my job.

I’m in love with my life. Redhead Writing is a huge part of that.

I want to buy Redhead Writing (now an S-Corp) some overpriced roses (that will be $12.99 tomorrow), a wicked expensive dinner (on the company card) and take it home, shower with it and make raunchy love to it until the wee hours of tomorrow morning.

I love my life.

But Why Am I An Entrepreneur?

It’s more than being the boss and running the show. And I’ll tell you that it’s certainly not for the headaches, late payments and projects that drag on incessantly. It’s because I can never dream of doing anything else other than what I’m doing right now – and that’s waking up each morning and being in love with everything my day holds. Client meetings, copywriting, consulting projects, social web interactions…and taking my dogs to the dog park at noon on a Tuesday. It’s knowing I need a nap at 2:32pm and taking one so I can wake up and kick the rest of the day square in the groin. And while it sounds glamorous to be in control of everything that happens in your day to day and to have wrangled your own destiny…it’s not.

And being an entrepreneur isn’t for everyone.

I was recently sent an advance copy of Carol Roth’s The Entrepreneur Equation. Aside from the fact that she looks delectable on the cover and has an inner snark to rival mine, she’s in complete agreement with the fact that not everyone is cut out to be an entrepreneur. I can’t stand the bullshit-laden “everyone can do it” attitude pushed by the horde of books on the shelves today and was completely ecstatic to find Carol’s laid it out in black and white. She’ll help you figure out on multiple levels if you’re built to be an entrepreneur.

Why I Like “The Entrepreneur Equation”

Short, sweet and to the point, I’ll give you three reasons: Personality, Opportunity, Risk. Carol covers these in spades.

Personality: Are YOU cut out on the most basic of levels to handle entrepreneurship? It’s not glamorous and it sure as hell isn’t easy. Maybe you should figure out if you’re made to be an entrepreneur before you get all in a tizzy about being a business owner. In short – are you a Santa or an elf?

Opportunity: Chapter 24. My god, I want to cut out chapter 24 and wallpaper my office with it. Just because you have money and/or opportunity doesn’t mean you were designed to use it or take it. Do you really want to do this?

Risk: Holy balls, yes – there is risk in being an entrepreneur. Financial, emotional, market – the list is endless! Carol gives readers tangible tools to help evaluate risk verus reward (with a cool game show metaphor) and talks intelligently about what you give up when you leave your “day job” for Entrepreneurville.

I wish I’d had this book ten years ago, as it would have told me that I needed to leave my “jobby” for entrepreneurship. So today, on Valentine’s Day, I’m giving you the chance to fall in love with what you’re destined to do with your career.

I’m giving away two copies of The Entrepreneur Equation. No, these aren’t free copies. I’m buying them and giving them to you. Authors don’t make money by giving books away, so I’m paying for these books with entrepreneurial dollars made from our labors at Redhead Writing.

In the comments section below, just tell me why you want a copy of this book and how you think it might help you. You can be someone who’s always wanted to start their own business but curious about the next steps or a business owner well on their way looking for a bit of perspective. And of course, you’re always welcome to leave comments on other thoughts as well. But on Friday of this week, I’ll announce the winners on my Facebook Fan Page and the blog.

If you can’t wait and just want to buy a copy of The Entrepreneur Equation, use that link (not an affiliate). For each copy of the book that Carol sells this week, she’ll be donating a copy to (an online mentoring resource for business owners – check it out!).

It’s pretty cool that I get to love what I do each and every day. I’m hoping that you will find that for your life as well.

68 replies
  1. DanaF
    DanaF says:

    After reading your comments about Carol Roth’s book, “The Entrepreneur Equation”, I thought about kissing up to you here and telling you why I thought I deserved to be GIVEN a copy of the book, and then I snapped into reality and realized that I’m on my way to being a successful entrepreneur myself, I finally have a small “business” nest egg put away, and I’ll just order my own damn copy and leave the space open for some other highly-deserving person to be gifted a copy from you.

    I love you. Your snark is awesome.

  2. Tamra Wagner
    Tamra Wagner says:

    Having spent decades working for others, and being without a job for almost a year, and realizing I could NEVER work for someone again, I decided at the end of December 2010 to start my own business. I’m clueless when it comes to knowing anything about running my own business. But I’m passionate about this business, believe it to be viable, and in the end want to be able to give back to others who can’t afford my services. I could beg you to pick me, because I’m in need of direction. I’d like to share my website so you can decide for yourself, but don’t want to use your blog as shameless self-promotion. Probably something an entrepreneur shouldn’t consider, right ? If you think this is inappropriate and want to delete the post, please feel free. So in the spirit of sharing …

  3. jewelfry
    jewelfry says:

    I’m in the process of trying to start my own business right now and every night I wake up at least once in a cold sweat wondering what the hell I’m doing. At least once everyday I get excited and believe I just might pull it off. I could use some help bringing my two crazy sides into reality.

  4. Cathy Cleary
    Cathy Cleary says:

    This is a good post, Erika. In 2010, the recession caught up with the job I had held for 11 years. It was a blow, to be sure, but through determination and forward-thinking, I have transformed it into something positive: working for myself. However, one of the things I struggle with is saying “yes” to everything. I want clients to like my work, I want to get more business, but there are tasks I do not like (and am not particularly good at) but end up taking on because I don’t want to say “no”. I am always interested in learning from other entrepreneurs and The Entrepreneur Equation seems like it would be a fascinating and valuable resource…just like “Redhead Writing”!

  5. Paula Lee Bright
    Paula Lee Bright says:

    I, while wishing to be brazenly generous, would LOVE to have a copy of that book. I am a ruined woman on my way to financial freedom…In other words, hell, YES, I am an entrepreneur, and I believe I would serve the book well. I’d feed it chocolates (Godiva, only Godiva) and I’d give it warm, leisurely baths and massages whenever it wanted.

    In addition, after reading it, I’d pass it on to one of my millions of sycophantically adoring fans. They’d love to treat it JUST as well as I did. So, it’s gonna be ME, right? YAY! 😉

    Whatever works out for you, kiddo. 🙂

  6. Sydney Owen
    Sydney Owen says:

    One – congratulations. You’ve got your shit together on the biz front – and that’s inspiring. I love posts like this where you reflect on how far you’ve come. I’m a new reader here, but I’m excited to follow along on your journey as you continue to kick ass and take names.

    Two, if you wish you had this book 10 years ago, then that would put you where I am now, so I think that’s a pretty fucking solid reason for me to want this book. I am having a BLAST cyber-stalking your company and how it works and how you got started. I’ve got the LLC stuff done, now I’m just figuring out where I want things to go from here. Taking it slow. Tapping all the resources I could possibly tap to make sure I kick total ass and am on a rocket ship to total world domination.

    I’m Santa. In 11 days I will no longer be an elf. And I’d like to be big, fat, jolly Santa, not the Santa that started a toy shop and then it all went to shit. I want to be Santa with no pants Thursdays, winters in Costa Rica and naps with my dog when I need them (like now).

    Merry Christmas in my world if I can snag a copy of that book. 🙂

  7. Devon Jordan
    Devon Jordan says:

    Erika, you are awesome, fantastic post. Here is why I want the book…

    I am CEO and Founder of Epsilon Nu Tau at Cal State University Fullerton. What is Epsilon Nu Tau? The nation’s first, and only (as far as I know), entrepreneur fraternity. Our goal is to inspire student entrepreneurs to do what they love, from day one out of college (or for most of us, while still here). You give me that book, and I will share it with my 20+ members this semester, and our 50+ next semester, continuing to inspire us all to “Make it Happen,” which is of course our motto. Its only our second semester in existence, and already the love we have felt from students is overwhelming. We had 25 applicants for pledging this spring, while the longest running business fraternity on campus only had 14. We’d love to give something back.

    For more on ENT, . For more on my chapter, .

  8. Saige Irlacher
    Saige Irlacher says:

    I want this book!!! Four months ago I quit my job. It was secure, well paying, 401k funded, with 5 weeks of vacation and fully covered health insurance program but my brain was beginning to atrophy. There was no challenge; there was no room for growth. So I did a heck of a lot of research and decided to open a ladies’ consignment boutique. It’s been 4 months and it’s been great! Don’t get me wrong, it’s been stressful and a lot of hours but I love it. And even though I wasn’t entirely sure when I started down this path, I am now convinced that I AM an entrepreneur (even though I can’t spell the damn word to save my life!) But I’ve also realized that as an entrepreneur, you never stop learning how to be a better entrepreneur. I read a lot of step by step guides/books on how to start your own business before I started but I wish I had read more on how to THINK like a successful business owner. And with only 4 months under my belt, I am glad I realized early on that owning your own business is a hell of a lot more than just showing up to a job everyday. You show up, you do the shit work, you do the real work, you do the fun work, you do the work that no one (meaning you) did yesterday or last week. You think big picture, you think small picture and you think abstract picture. You meet, you greet, you promote, you skip lunch, you skip dinner, you stay up all night worrying, you stay up all night because you can’t believe you broke your sales record. And just when you want to sit down and relax, it’s time to pick up that book and learn how to do it all better.

  9. Valery Satterwhite
    Valery Satterwhite says:

    I know from experience that even if you have the moxie – the conviction to be real, be heard and be willing to be powerfully vulnerable – you can fuck up your passionate pursuit if you don’t have the tools to help evaluate risk versus reward. That’s why I will devour a complimentary copy of this book… better than cake. I’ll buy it too and pay it forward.

  10. Amy Nievera
    Amy Nievera says:

    I would like The Entrepreneur Equation because I am at the point where I’m making decisions for the rest of my life. If everything works out financially, I will be back in college next week for a Bachelor’s degree in Journalism and Mass Communication. Recently I applied to a list of freelance writing jobs to see if, maybe, I can be a success doing something I actually enjoy instead of going to a job Monday through Friday that does nothing for me but keep a roof over my head and food in my mouth. While I grew up in an entrepreneurial household, I would like a roadmap of sorts. The Entrepreneur Equation sounds like it would be an excellent help on my path to happiness and success.

    On another note, how do you feel about mentoring?

    • The Redhead
      The Redhead says:

      I like mentoring. For me, it’s different than coaching. You get to become someone’s friend as well in the process and you have a perpetual sounding board for challenging situations.

  11. Kadee_irene
    Kadee_irene says:

    Hey Erika, I recently got into your blog and am loving your content. I’m still new to this entrepreneur idea and actually at the point where I’m ready to do something about it. I am constantly reading books in order to keep myself educated and learn from others – whether it’s plans, strategies or different ways of thinking. I have a huge list of “entrepreneur books” to read on my Amazon wish list. I’m fairly new out of college but I’ve always known I was cut out to be an entrepreneur, a leader and that I will be successful at it. I’m just having trouble figuring out where to start. That’s why I’m so attracted to reading, blog resources, e-newsletters and webinars. I’m trying to take every opportunity I can. I would love to win this book and if not, then I’ll just have to add it to my Amazon wish list 🙂

  12. Ben Anderson
    Ben Anderson says:

    I’m a serial job searcher. Since graduating high school 12 years ago I’ve had over 20 different jobs. In one year I had 8 W-2’s come in the mail. Nothing to brag about I assure you. In fact I find myself a little ashamed of the fact that I can’t seem to stick with a job for very long. The longest period I ever worked for a single company is just over 2 years. That time period doesn’t even really count because I had a paid internship during that time also.
    Lately I’ve found that my man-of-many-talents act is worth something to some people. I’ve found that I do many things better than most but not better than the best. I feel a need to find the things that I’m the best at and then charge people through the nose for it and then have them thank me as they hand me the check. I don’t handle “authority” figures well (and I put that in quotes because frequently they aren’t authorities on anything…just over people). I need to know if I’m doomed to be the guy who is perpetually looking for greener pastures. I’d love to read “The Entrepreneur Equation” and I probably will whether I win one or not, but sharing why I think this might help me is pretty easy so I thought it worth while to try and win a copy if I could.
    P.S. I wish my wife was a redhead.

  13. ValleyWriter
    ValleyWriter says:

    Due to my husband’s upcoming job relocation, I’ll be finding myself jobless in 5 short weeks (ah!). I’m seriously considering making a go of full-time freelancing, but I do have reservations. Like you said – everything else out there says “where there’s a will, there’s a way!” and “anyone can do it!” but I want a fresh dose of reality. What qualities does it take? How do you measure success? When do you throw in the towel? Etc. Would love a copy of this book – and if I don’t win, I may just buy myself a copy as a “Congrats on becoming cubicle-free” gift!

  14. Sarah
    Sarah says:

    I am in need of this book for my husband. When I was 8 months pregnant with our second child, my husband lost his job. His thoughts were, “yay, I can finally make my dream of working fir myself from home a reality!.” My dream of being a stay-at-home mom was shattered. This is his THIRD attempt at making this work. Needless to say, it was easier the first 2 times when we had no kids. I often wonder if he has what it takes…although I think he does and i certainly hope he does since it has been almost a year since he started this adventure. To be honest, if I don’t win this book you can be sure I will be buying it for him.

  15. Kellie J. Walker
    Kellie J. Walker says:

    After working in a dozen+ roles over the course of 17+ years at the same company, I quit my job in January of 2010. I was bored with the role I was in and couldn’t see any other role in the company that looked interesting to me. I had squeezed all of the juice out of that lemon.

    Rather than just freelance at what I already knew how to do, I gave myself the gift of time – a year-long sabbatical. I wanted to slow down, hang with the poochies, drink wine with the girls and do basically whatever the hell I felt like doing. I figured if I did that long enough, I’d find the love of my business life.

    Fortunately, I was right! If all goes well, the website for my coaching business will launch sometime this week. The launch of the site is effectively the launch of my business and I would love to have The Entrepreneur Equation on hand to help me get started “the right way”.

    In a perfect world, I would have read the book before getting to this point. But, we don’t live in a perfect world and if we all waited for it none of us would ever launch anything!

    Not only would having this book help me help gain the tools I need to maximize my business success, it will help me be a better coach for my clients. Many of the folks I work with are business owners or want to be. Having a resource like The Entrepreneur Equation on hand to refer to (and to recommend to them) would be fantastic.

    As always, thanks for the great read, Erika. And, many thanks for the opportunity to win a copy of The Entrepreneur Equation.

  16. Matt Browne
    Matt Browne says:

    I was recently let go from my position at LendingTree and I am debating whether or not to go on another job search or to start a business. I’ve been a business owner before, but now I have a child to support and I am not in great financial position. I feel risk and fear and killing my entrepreneurial spirit and your post certainly reminded me that starting companies is in my DNA. I’d love to put my hat in the ring as someone that could definitely benefit from the book, The Entrepreneur Equation.

    Thank you for your post.

  17. Erica Allison
    Erica Allison says:

    Hello, Erika (with a K), it’s Erica (with a C) here. LOVE this post. I can say without a doubt that I am an Entrepreneur – and it’s not just because I can finally spell it without spell check – it’s because I can’t think of anything else I could do in this world that would make me happier. And the thought of doing it for someone else? Not a chance.

    So glad to finally stop by your blog (have had it recommended numerous times) and to meet you (sort of).

    While I would like the book, I have found my groove, carved my niche and get to do what I love to do each and every day!

  18. Amy Schmittauer
    Amy Schmittauer says:

    I need this book. I’m an entrepreneur of 2 weeks, so I’ve not run out of W-2 money to feel the financial strain of my new life decision. However I know it’s coming and just need the direction of the experienced to get through the beginning stages the best I can. I finally know what I want to do which is why I refuse to just go find another job. If I can’t do this now, I will know it’s not for me and that will be that. But now that I’ve been kicked out of the nest, I have to try. Aside from my copywriting, blogging, and social media consulting, I am launching a website to help people in my very position. A resource and advocate for women entreprenewbies (totally coining that word… people love it) like me who are trying to do it right with social for their biz. Linking the best blogging information for new media (since there is a lot of fluff among the meat these days), featuring women as examples who are doing it right and that we can learn from (like… you!), and being a community these women can depend on to advocate for and help them in any way we can. I hope you find me worthy of this book. If not, I plan to take your advice and go get it anyway. Thank you for the opportunity!

  19. Michelle Gillies
    Michelle Gillies says:

    Your August of 2009 was my May of 2010. It still makes me physically ill to think of it. I got my feet wet in June choosing the entrepreneurial route and took the full plunge in August. It is scary and exciting and …did I mention scary? You are a great inspiration and I hope one day that I too can be as successful as the Redhead Writing. Thank you.

  20. Susi Schuele
    Susi Schuele says:

    I’d like to win the book because if I would have had it 10 years ago, it might have helped me kick my butt into gear and bring the idea that I had for a certain fashion style of lingerie to market. And perhaps I wouldn’t now feel like I had a death in the family after discovering that “my idea” just got launched by Fruit of the Loom this past April. It was like a sucker punch but it was my own fault because I sat on the blasted thing even after making a prototype, researching patents and creating a logo for it. It was going to be my ace-in-the-hole and now it’s my source of a few days of depression. But – oh well, I do have a fairly successful business with my hubby and I am doing what I love with graphics and now we’re planning to hire someone for sales, which is the part of being an entrepreneur that I detest the most. And if I don’t win the book, I believe I will buy it in case I have another grand idea (which I do, but I’m sitting on that one too right now.) Thanks for the opportunity Erika, and thanks for allowing me to vent my grief over my someone-stole-my-idea-fortune-maker. 🙂

    • The Redhead
      The Redhead says:

      Ah, Susi – I’m all too familiar with the “but that’s MY idea!” feeling! Stop by on Friday and see who’s won and in the meantime, congrats on you and your hubby for making it happen every day. And the more people you hire to do what you don’t want to, the more time you can spend on doing what you love…

  21. Bryce Alan Katz
    Bryce Alan Katz says:

    If it’s not too late to toss my hat in the ring…

    I’d love a copy because I’m staring at some pretty hard realities right now, and I’m wondering exactly that question: Am I an entrepreneur? I’ve come to the realization that I’ve been playing at owning my business for a while now … and I either need to get my head out of my ass and make things happen OR call it a day and go beg The Man for a job.

    So far, I’m still leaning toward the former.

    Sarah Robinson’s online … what? Webinar? I’ll let her decide what to call “28 Days to Getting Your Shit Together”. Whatever it is, it’s helped me arrive at the above realizations, and I am getting my shit together. But I worry. Do I know enough? Do I have the right skills right now? What the FUCK am I going to do with the guy who opened down the street? Is the cash flow going to improve *fast enough*? At 37, am I insane for thinking I can do this?

    I probably am slightly insane; I think it goes with being an entrepreneur. What I’m not, though, is ready to give up. They can have my LLC when they pry it from my broke, dead hands.

  22. Darlene
    Darlene says:

    Hi Erika,

    I would love a copy of this book! I am really excited about starting a business but I am also scared to death that taking the leap is going to result in immediate foreclosure, bag-lady-dom, and all other possible types of DOOM — no matter how good my idea or how hard I work. I could use a rational voice to help me figure out how much of my fear is coming from my “lizard brain” and how much is coming from a realistic place that I should pay attention to.

  23. Elisa Doucette
    Elisa Doucette says:

    I additionally like being an entrepreneur for the 2:32 PM nap. 9-5 friends and acquaintances get irritated that I love mid-afternoon naps (and bubble baths…) but I gently point out to them that I can also be up until 2 AM coding something if I am in the zone.

    The freedom to get work done on my own schedule fits my personality so much better than “sit at this desk until we tell you to get up”. (Ok, in fairness my jobs have NEVER involved a gig like that. Except for the one temp receptionist job I took. Ugh. That sucked…)

  24. Abdulrahimosman
    Abdulrahimosman says:

    Great post thank you! I want a copy of this book as I have just graduated and thinking of starting a business! Everyday I wake up I have a dilemma should I work on my idea or apply for a job! I have been doing both and I think by reading this book that you have so much inspiration for would go a long way to helping me make a decision! The fact you say it covers each aspect included in an entrepreneurs life and provides tangibles will definitely help me figure out what’s best for me. So being a little broke and getting this book for free would help me discover whether to take a ride to ventureland!

  25. Mike Dougherty
    Mike Dougherty says:

    I want a copy of this book, because I’m a former Entrepreneur who needs a mental kick in the ass…or groin. I’ve gotten to far away from the source of inspiration that lead me, initially, to be one and could use some sage like wisdom wrapped around some common sense to get me there.

    • The Redhead
      The Redhead says:

      Bitchin’. Thanks for throwing a softball over the fence, Mike! Tune in Friday and I can completely relate to the “distance from the source” feeling. That’s usually when I give away most of my clothes to Goodwill and go shopping again. In the literal and figurative senses.

  26. Jennie
    Jennie says:

    Great post. I’d love a copy of the book because I think it is high time I get out of a funk.

    Since undergrad, I’ve been putting myself through grad school by being an entrepreneur. I did freelance work, I started a mobile dog grooming service (paid the best out of all the jobs I had),a line of clothing, and I started a consulting firm. With my consulting firm, most of my clients were wanna-be-entrepreneurs (mostly start-ups), and well, it has left a pretty terrible impression of how people use the word entrepreneurs these days.

    I need the book to change my perception of entrepreneurs, real entrepreneurs.

  27. Jose Russo
    Jose Russo says:

    Thank you for your post.

    I am in the process of finding an idea for starting up a business of my own, a business in which I hope I can help others to improve their lives. I must admit that the process of getting an idea on what to do has been relly tough, but today I got some great insights from a friend that I know will help me a lot.

    This book would be of great help for me in terms of the direction of this entrepenurial project I am commited to; nevertheless, after reading some of the comments bellow, I think the opportunity of this book as a gift would be bettert in other hands than mine.

    I thank you for this great way of helping others.

  28. Nick Rapson
    Nick Rapson says:

    Am I really an entrepreneur? The honest answer is, “I don’t know!”

    First, a bit of background. I’ve always wanted to own my own business and I’ve always believed I could. After spending some eleven years working for The Man in his various IT departments and Helpdesks, I decided that they were all getting it wrong – and that I could do it right. I gave myself a year to get started and in October 2010 I registered my company. I love the idea of being my own boss as well as the thrill of of it!

    I’ve been fortunate enough over the past few months to meet people (albeit on-line) that have advised me, guided me and generally helped me out when I’m making what are apparently such obvious mistakes. But that’s what makes business great. Isn’t it?

    So, no. I don’t know if I’m an entrepreneur or not. But I’m giving it a bloody good shot!

  29. Otir
    Otir says:

    Nice that you are giving away two books that you bought! That’s a really “paying forward” idea, and I like it. I am impressed and tempted to try my luck. Of course, I could take no chance and decide that either I buy the tempting book myself, or just give it up on it – until my public library purchases it for me to browse, read or study. But I liked your idea, and the dare.

    I remember the first time I wondered if I was an entrepreneur before jumping in the waters of being my own boss. I was not quitting a day job, I had just been dumped out of marriage, and if I had looked at the profiles Ms. Roth describes that are not in favor of trying entrepreneurship (having kids to care for, or no financial backbone), I would have ran away and cried.

    I remember at the time too, that some very well advised friends were telling me – pretty blatantly – that I would eventually have to go back to where I was coming from (basically meaning, go back to mother land and daddy money, or wage labor) and that I had actually cried and ran away, cringing and promising myself to make those friends wrong.

    And six years later, after I never drowned my very small business, and finally feel strong enough to start a new one that will develop – as I envision it – I would really like this time to face what the Entrepreneur Equation has to teach me, check if resilience, determination and guts are entering this equation or not at all. I am curious. Yes, I am curious.

  30. Sterling Stevens
    Sterling Stevens says:

    Hi Erika,

    I just (yesterday) devoured an online audio interview that you did with Gregg Murray about copy writing and was impressed with your presence and knowledge. So much so, that I had to learn more about this redhead I had just listened to, so here I am learning about you and making my first post.

    Just as you stated, being an entrepreneur isn’t always glamorous. In fact at times it can be down right ugly, gut wrenching and deleterious to one’s self confidence. Case in point, my 1st foray into the self employed world crashed and burned, ahem succumbed to several economic factors, in early 2009 after 6 years of business.

    I’m now 7 months into my 2nd entrepreneurial venture and find myself oscillating between feelings of “hell yea!” and “what the hell?!”. While I am now ok with the title of entrepreneur and love what I’m doing, I would immediately utilize The Entrepreneur Equation as a source of insight, knowledge and perhaps even validation that my emotional Superman and Chicken Little roller coaster ride is par for the course.

    • The Redhead
      The Redhead says:

      Well, Sterling – that show I did with Gregg was super fun and I’m glad you decided to stop by! I *still* have oscillations between the Hell Yeses and the What the Hells and in my case, I hope they never stop. If I don’t scare the crap out fo myself at least once a day, I’m getting too complacent. Tune in tomorrow and we’ll see if you’re one of the winners. Thanks for coming over to the blog.

  31. Peter Morris
    Peter Morris says:

    Lecturing in Ireland, I know there are real entrepreneurs to be discovered and encouraged. Every year I see innovative final year projects with real commercial potential. Sadly the best of these projects end as the student completes their degree and continues in further studies or finds a graduate position. This safe route is chosen because the riskier route of entrepreneurship is not seen as a viable choice. These graduates do not see themselves as entrepreneurs, but I do!

    Today, Ireland’s economic landscape has changed significantly. It is focusing on job creation, particularly from indigenous start-ups with international growth potential. I know this future is dependant on forging the entrepreneurial spirit that must be present in many of these graduates. I could contribute to finding these entrepreneurs of the future it could make a real positive change. Perhaps I’ll find my own inner entrepreneur along the way!

  32. Financial Samurai
    Financial Samurai says:

    Hi Erika!

    Nice to meet you. This is the first time on your site, and I immediately gravitated towards this post, not for the giveaway (which is a nice surprise), but because of the subject. I started a personal finance and lifestyle blog network, called the Yakezie Network. It’s grown to be what I think is the largest interactive network of its kind now. You can check it out at if you have time.

    What originally was created as a hobby, has turned into a large network that actually has the potential to make a lot of money for the members, and for myself, given we are pooling our various relationships with advertisers and leveraging the network to be the go to place for them to spend their budgets. As a result, we’re in the process of incorporating into an S-Corp, but we have never been entrepreneurs before.

    I’ve always worked for a company, in a job I enjoy. I don’t plan to give it up for another 5-7 years. In the meantime, my team and I hope to continue to grow the Yakezie Network further. I would love to get my hands on the book and read now what I need to know as the business starts to take off.




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