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Don’t Be a Jackass Whisperer — A Book, An Offer, A Video

Jul 30, 2012 , ,

scott stratten book of business awesomeEvery day, I look at the people in my life and wonder how I got to be so damn lucky. Personally, professionally — it doesn’t matter. It comes down to one simple equation:

Our willingness to plug into others is directly proportional to others’ willingness to plug into us.

That’s why I’m beyond excited that Scott Stratten’s new book officially comes out today. But what I like more than the fact that it’s written by Scott and that it comes out today is that it’s 2 (two) TWO books in one. But we’ll get to that.

Back in 2011 at SXSW, I had the opportunity to meet Scott while attending the book launch party for two other authors, Amber Naslund and Jay Baer. While the words might fly out of my mouth here on the blog, I can be a bit shy when it comes down to introducing myself to people in public. Anywhoo, I was standing there in the hot-as-Clive-Owen’s-balls Austin heat chatting with a few friends and Scott was — adjacent. So I said hi. And he said hi back. And talked to me. And I was just floored that he had any idea who RedheadWriting was and cared to have a conversation with the redhead behind the brazen digital persona. So in retrospect, I’m thanking him for being a person who was willing to plug into me — and for simply being one of the most pluggin-in people I know (yet knowing the value of unplugging so you can plug into what really matters).

First, I Haven’t Read Scott’s New Book

Nope. Haven’t turned page one. This is a blind recommendation. Have I ordered a copy? Yes. Did I get a free copy? No. Why? Because free copies of books don’t help authors pay the mortgage, that’s why. All I know is that if Scott put half of the balls into this book as he put into his TEDx talk, you’ll find more than one thing in it that justifies the cover price. But more on that TEDx talk in a moment. Let’s talk about it being TWO books in one.

The first side is the Book of Business Awesome. Which is bound to be awesome (because it takes balls to put the word “awesome” right in the title of your book).

Then, like a goddamned Crouching Tiger-style ninja, you can flip that motherfucker over and read the Book of Business UNawesome.

Stealth-flavored literary GENIUS, that’s what this is.

scott stratten book cover

 

Secondly, I’m Giving a Copy of Scott’s Book Away Today

And all it takes is a blog comment to win it. And to clarify, I didn’t get the copy I’m giving away for free, either. I’m going to buy the motherfucker right online and have it shipped to your hizzy — because that’s how I roll.

So how do you win the book? Simple.

Scott’s created a poster that gives an awesome piece of advice about doing business online.

Scott Stratten Jackass Whisperer

All you have to do to win the copy of Scott’s book up for grabs is share the best piece of advice YOU have for doing business in the complete whackadoodle world that is the digital spaceand in ONE SENTENCE. You heard me — one sentence. Uno. (1) You get no more than one sentence. Because if you can’t say it in one sentence…well, you can’t say it in one sentence. My blog, my rules. And if you subscribe via email, a request — please come out of your shell and leave a comment on the blog. It’s the only way to win this one. You know my inbox is an open place and I love the messages you send me, but in this case, we’re sharing advice and I want everyone to be able to benefit from YOUR ideas. Lord knows, I’m not the only one with great ideas out there — so let’s hear ‘em!

Finally, You Could Always Order a Copy

Physical, digital, here’s how to get your hands on one. And, I’ll make the author-flavored ask: leave Scott a review on Amazon (or your purchase portal of choice) once you’ve finished the book.

Amazon.com

Amazon.ca

Amazon.uk

Barnes & Noble

800CEOread

Chapters/Indigo

Scott also has some pretty sweet deals if you’re going to pre-order:

Literacy Is Awesome Level: The first 250 people to pre-order one copy get to select their favorite library to also receive a copy, thanks to his awesome sponsors CitrixExpion and MarketingProfs!

Jackass Whisperer Level: The first 225 people to pre-order two copies get not only one sent to their library, plus a chance to have a popularity contest to see who gets your extra copy, plus qualify for free shipping on most sites, but you also get a signed mini-poster of the Jackass Whisperer to put on your wall/cubicle/office! You can’t order these anywhere (not to mention we’ll throw in a sticker for your laptop and a flip bookmark). You’ll be the talk of the office, but better than the time you were the talk of the office for your annual “Pants down chicken dance” Holiday party fiasco.

80′s Dreamy Poster Level: The first 100 people to order five copies not only get one sent to their library, plus 4 copies to give to clients/friends/enemies/staff and get free shipping from most places, but you also get either a GIANT version of the Jackass Whisperer poster, or 5 mini ones plus 5 laptop stickers and flip bookmarks. When we say giant, it’s the size of the Warrant/Ratt/NKOTB*** poster you used to have up in your bedroom, but less dreamy. This level is perfect for a small business owner that has a few select clients that would benefit from the book and makes them look awesome in the process.

***note from Erika — NOTHING is dreamier than my Ratt poster.

And if you decided to pre-order a copy, help Scott get you your shit — free copies for your library, posters, a date with Clive Owen. Actually, if a date with Clive Owen were an option, I would have just bought the entire first print run of this book. Apologies for dreaming and drooling.

Anywhoo, help Scott get you your shit by filling out this survey here with your purchase details, K?

And that’s about it.

Wait — I forgot about Scott’s TEDx talk.

This is 14 minutes you need to make time for today. And no, you’re not too busy to make time for this. Why? Because being a big deal isn’t a big deal.

57 comments
David Sigmon
David Sigmon

Keep your eyes on the ball, and know which ball to keep your eyes on.

LisaP
LisaP

"Listen, smile, agree, and then do whatever the fuck you were gonna do anyway." (I totally stole this from Robert Downey Jr., but i love it -- i'm planning my exit strategy from the corporate world right now, and this quote sums up my general mood/modus operandi.)

Deb Lamb
Deb Lamb

Never stop marketing, engaging, listening and learning!

Zeus Yiamouyiannis
Zeus Yiamouyiannis

Official entry: "Don't pay anyone for the opportunity to kiss their ass." (Honorable mention: "Get balls, and use 'em")

Sang D
Sang D

If you can not see the vision, you can not sell the vision!

JLThomas
JLThomas

People will show you who they are - believe them.

Alina Leang
Alina Leang

Implement your imperfect ideas and perfect them along the way!

Rob Mapes
Rob Mapes

There is one, and only one "you", so be authentic and you'll kick butt.

Jefferson c Hunt
Jefferson c Hunt

Inform, engage, educate about yourself and your product,no one else will do for you.

Jill Heisterkamp
Jill Heisterkamp

The Golden Rule: Treat others as you would like to be treated.

gretchen
gretchen

You gotta be in it to win it.

Zeus Yiamouyiannis
Zeus Yiamouyiannis

Thank you for Scott's video. It is one of the most powerful I've ever watched. Thank you.

Colleen Fischer
Colleen Fischer

If you don’t enjoy it, don’t do it. You must love what you do. -Richard Branson Also if you share someone else's quote, give them credit.

Andrea
Andrea

Knowing when and when not to respond to comments is the key to developing strong relationships with your tribe.

Rabih Najjar
Rabih Najjar

Bus. is all about relationships; respected relationships have the greatest potential for success & greatest tolerance for failure.

Kathy Moore
Kathy Moore

You + me + your vexing problem + my custom solution = the power of small.

tomRmalcolm
tomRmalcolm

Profits ensue as a matter of consequence to a win/win mindset and right actions.

Abby Butts
Abby Butts

If you won't say it to their face, don't say it online.

Jeff McLoughlin
Jeff McLoughlin

If you fake being authentic you will ultimately been seen for what you are.

Adam Weber
Adam Weber

A perfect blend of data used to justify your intuition leads to well-executed ideas online, but you can't rely on either by itself.

Ann Gatty
Ann Gatty

You're going to make mistakes so own your mistakes and share what you have learned from them.

Shawn Scott
Shawn Scott

You have two ears and one mouth for a good reason, listen twice as much as you talk.

Alison Law
Alison Law

Social media is dialogue, not monologue.

Al Smith
Al Smith

Listen to Learn, help others and Inspire & Influence Positive Change.

Felicity Fields
Felicity Fields

Set a goal, take steps to reach the goal, and don't be afraid to revise the goal as you learn more stuff.

Angie Colee
Angie Colee

Be the kind of person you'd want to do business with. ^That's the submission. Below is the explanation: Short and sweet. You know what you buy and why. You know what pisses you off and why. Don't be the person that pisses customers off...be someone you'd want to buy from.

Matt Herman
Matt Herman

If your customers could do everything you can, you wouldn't have a job.

JosephRatliff
JosephRatliff

A business is about the people who choose to support that business (employees, customers, and outside supporters)... and NEVER the other way around.

Paul Scanling
Paul Scanling

Give away as much kindness as you possibly can!

Dust Bunny Mafia
Dust Bunny Mafia

Transcend the screen/page, you are the reason people will want to do business with your brand.

Erika Napoletano
Erika Napoletano

You, m'dear, are a winner. Drop me an email at erika@redheadwriting.com with your shipping address :)

Erika Napoletano
Erika Napoletano

Fucking LOVE this. WINNER. Drop me an email at erika@redheadwriting.com with your shipping address :)

Kathleen
Kathleen

P.S. The TED video was excellent - thank you Scott and Erika. I'm reading a great book right now about stopping, called "The Not So Big Life" by Sarah Susanka. I highly recommend it.

Zeus Yiamouyiannis
Zeus Yiamouyiannis

Oh, hi Scott. Yes, your emotions and story telling were so compelling I felt like I was there. I think you've touched upon the pulse of something so crucial, timely, and profound, yet ultimately simple. It is the cry of our age and one our epic struggles. We can't go on like we are, but we are too afraid to stop, reflect, concentrate on the things that have value, create, work together, and change direction. This video shows clearly the stakes, that we must stop for everything we hold dear. Don't be surprised if this goes viral. It deserves to. I've already had a few of my Facebook friends sharing it, including some in the Philippines. Truth-telling like yours is definitely the medicine this world needs. Again, thank you to the nth. Zeus

Kathleen
Kathleen

Hey, how cool that I'm a weiner!! This breaks my lifelong streak of never winning a damn thing! Thanks. :-)