Our willingness to plug into others is directly proportional to others’ willingness to plug into us.
That’s why I’m beyond excited that Scott Stratten’s new book officially comes out today. But what I like more than the fact that it’s written by Scott and that it comes out today is that it’s 2 (two) TWO books in one. But we’ll get to that.
Back in 2011 at SXSW, I had the opportunity to meet Scott while attending the book launch party for two other authors, Amber Naslund and Jay Baer. While the words might fly out of my mouth here on the blog, I can be a bit shy when it comes down to introducing myself to people in public. Anywhoo, I was standing there in the hot-as-Clive-Owen’s-balls Austin heat chatting with a few friends and Scott was — adjacent. So I said hi. And he said hi back. And talked to me. And I was just floored that he had any idea who RedheadWriting was and cared to have a conversation with the redhead behind the brazen digital persona. So in retrospect, I’m thanking him for being a person who was willing to plug into me — and for simply being one of the most pluggin-in people I know (yet knowing the value of unplugging so you can plug into what really matters).
First, I Haven’t Read Scott’s New Book
Nope. Haven’t turned page one. This is a blind recommendation. Have I ordered a copy? Yes. Did I get a free copy? No. Why? Because free copies of books don’t help authors pay the mortgage, that’s why. All I know is that if Scott put half of the balls into this book as he put into his TEDx talk, you’ll find more than one thing in it that justifies the cover price. But more on that TEDx talk in a moment. Let’s talk about it being TWO books in one.
The first side is the Book of Business Awesome. Which is bound to be awesome (because it takes balls to put the word “awesome” right in the title of your book).
Then, like a goddamned Crouching Tiger-style ninja, you can flip that motherfucker over and read the Book of Business UNawesome.
Stealth-flavored literary GENIUS, that’s what this is.
Secondly, I’m Giving a Copy of Scott’s Book Away Today
And all it takes is a blog comment to win it. And to clarify, I didn’t get the copy I’m giving away for free, either. I’m going to buy the motherfucker right online and have it shipped to your hizzy — because that’s how I roll.
So how do you win the book? Simple.
Scott’s created a poster that gives an awesome piece of advice about doing business online.
All you have to do to win the copy of Scott’s book up for grabs is share the best piece of advice YOU have for doing business in the complete whackadoodle world that is the digital space — and in ONE SENTENCE. You heard me — one sentence. Uno. (1) You get no more than one sentence. Because if you can’t say it in one sentence…well, you can’t say it in one sentence. My blog, my rules. And if you subscribe via email, a request — please come out of your shell and leave a comment on the blog. It’s the only way to win this one. You know my inbox is an open place and I love the messages you send me, but in this case, we’re sharing advice and I want everyone to be able to benefit from YOUR ideas. Lord knows, I’m not the only one with great ideas out there — so let’s hear ‘em!
Finally, You Could Always Order a Copy
Physical, digital, here’s how to get your hands on one. And, I’ll make the author-flavored ask: leave Scott a review on Amazon (or your purchase portal of choice) once you’ve finished the book.
Scott also has some pretty sweet deals if you’re going to pre-order:
Jackass Whisperer Level: The first 225 people to pre-order two copies get not only one sent to their library, plus a chance to have a popularity contest to see who gets your extra copy, plus qualify for free shipping on most sites, but you also get a signed mini-poster of the Jackass Whisperer to put on your wall/cubicle/office! You can’t order these anywhere (not to mention we’ll throw in a sticker for your laptop and a flip bookmark). You’ll be the talk of the office, but better than the time you were the talk of the office for your annual “Pants down chicken dance” Holiday party fiasco.
80′s Dreamy Poster Level: The first 100 people to order five copies not only get one sent to their library, plus 4 copies to give to clients/friends/enemies/staff and get free shipping from most places, but you also get either a GIANT version of the Jackass Whisperer poster, or 5 mini ones plus 5 laptop stickers and flip bookmarks. When we say giant, it’s the size of the Warrant/Ratt/NKOTB*** poster you used to have up in your bedroom, but less dreamy. This level is perfect for a small business owner that has a few select clients that would benefit from the book and makes them look awesome in the process.
***note from Erika — NOTHING is dreamier than my Ratt poster.
And if you decided to pre-order a copy, help Scott get you your shit — free copies for your library, posters, a date with Clive Owen. Actually, if a date with Clive Owen were an option, I would have just bought the entire first print run of this book. Apologies for dreaming and drooling.
Anywhoo, help Scott get you your shit by filling out this survey here with your purchase details, K?
And that’s about it.
Wait — I forgot about Scott’s TEDx talk.
This is 14 minutes you need to make time for today. And no, you’re not too busy to make time for this. Why? Because being a big deal isn’t a big deal.
"Listen, smile, agree, and then do whatever the fuck you were gonna do anyway." (I totally stole this from Robert Downey Jr., but i love it -- i'm planning my exit strategy from the corporate world right now, and this quote sums up my general mood/modus operandi.)
Official entry: "Don't pay anyone for the opportunity to kiss their ass." (Honorable mention: "Get balls, and use 'em")
Oh, hi Scott. Yes, your emotions and story telling were so compelling I felt like I was there. I think you've touched upon the pulse of something so crucial, timely, and profound, yet ultimately simple. It is the cry of our age and one our epic struggles. We can't go on like we are, but we are too afraid to stop, reflect, concentrate on the things that have value, create, work together, and change direction. This video shows clearly the stakes, that we must stop for everything we hold dear. Don't be surprised if this goes viral. It deserves to. I've already had a few of my Facebook friends sharing it, including some in the Philippines. Truth-telling like yours is definitely the medicine this world needs. Again, thank you to the nth. Zeus
If you don’t enjoy it, don’t do it. You must love what you do. -Richard Branson Also if you share someone else's quote, give them credit.
Knowing when and when not to respond to comments is the key to developing strong relationships with your tribe.
Bus. is all about relationships; respected relationships have the greatest potential for success & greatest tolerance for failure.
Fucking LOVE this. WINNER. Drop me an email at email@example.com with your shipping address :)
P.S. The TED video was excellent - thank you Scott and Erika. I'm reading a great book right now about stopping, called "The Not So Big Life" by Sarah Susanka. I highly recommend it.
A perfect blend of data used to justify your intuition leads to well-executed ideas online, but you can't rely on either by itself.
Set a goal, take steps to reach the goal, and don't be afraid to revise the goal as you learn more stuff.
Be the kind of person you'd want to do business with. ^That's the submission. Below is the explanation: Short and sweet. You know what you buy and why. You know what pisses you off and why. Don't be the person that pisses customers off...be someone you'd want to buy from.
A business is about the people who choose to support that business (employees, customers, and outside supporters)... and NEVER the other way around.