Useful Shit

The latest blog post

On Becoming Erika Napoletano

“How long does a bottle of vodka last in someone else’s house”? and other questions. A bit about being restless, evolving, and asking the next better question.

Read More

Category

Date

Twitter: Multiple Personality Management (without medication)

Nov 4, 2009 ,

Multiple Twitter accounts…how do you manage them? It can bite you in the ass-a-rooney if you’re not careful. People often ask me how I manage my own account alongside those I run for my clients.

Do you ever tweet something from the wrong account?

Oh yes…yes, I have. Oh. My. God. Delete, DELEEEEEETE!

Do you ever reveal the companies you’re tweeting for?

No. Unless I’m being paid to be myself (see @DearRedhead), then it’s zipped lips till the grave.

There are some tricks I’ve learned over the past few years when it comes to “ghost tweeting” and best practices for managing multiple personalities without going the lithium route. I hope you find them of use and additionally, if you have any tips of your own you’d like to share – chime in! My readers would love to hear about them…as would I. Enjoy the following tips, blunders, and best practices for keeping your Twitter personalities out of the looney bin.

Twitter Tip #1: Full Disclosure

When managing multiple Twitter accounts, I’ve found it best to adopt a full disclosure policy to my clients. It includes the following details:

If you’re simply using your personal account to pimp your client’s cyber ride, it’s douchy. Really, really douchy. If a client decides to not retain my services because my personal accounts’ collective tones, we probably weren’t a good fit anywhoo…ease on down the road.

Twitter Tip #2: Keep it Separated

I have personally found HootSuite to be my favorite multiple Twitter account management tool thus far. After having several “OH MY GOD!” moments with Seesmic and doing a lot of laundry from the pant crapping that ensued, here’s why I like HootSuite:

There is no worse feeling (for me, at least) then having sent an f-bomb laden tweet from the worst account possible: the WRONG ONE. If anyone has experiences with other multiple account management tools, I’d love to hear your perspective.

Twitter Tip #3: Don’t Forget to Communicate

Successful brands on Twitter are built via communication, not broadcasting. This means that you can’t just push news and links and forget why your clients are having you manage their accounts in the first place. Nothing pisses me off more than when I’m trying to communicate with a brand on Twitter and come to realize it’s an unmonitored account.

Stop. Read. Listen. It’s great to be able to schedule tweets to go out while you’re in a meeting, but if you don’t remember to go back and check your feeds and be a human being, you’re going to do your clients more harm than good.

Twitter Tip #4: Don’t Forget to Purge

Your job when managing a Twitter account for a client is to help that brand become a trusted presence. An authority in their space. And most of all, a human being with a personality and sense of ethics. Unless you’re @DearRedhead, you’re not looking for a collection of adult film stars and pornbots in your follower lists. @DearRedhead doesn’t care – she’s a sex advice columnist on an adult toy review website.

Review your client account follower lists at LEAST once a week. Before I follow brands on Twitter, I troll through their follower lists. If I see a bunch of crap, it tells me that they’re more interested than numbers than communication. Help keep your clients from the same stigma by actively managing followers on every account under your control.

***

Managing multiple accounts on Twitter doesn’t have to be a headache but it’s not a task to take lightly. Just like you shouldn’t friend your boss on Facebook, you should also understand the value of separating your personal brand from those of your clients. As well, understanding how to co-mingle those brands and how to do it without being a retweet-bot douchebag. I’d love to hear from any of you out there who manage multiple accounts and how YOU keep it separated without medication. While some days are easier than others, I have yet to require medication for my multiple accounts.


3 comments
The Redhead
The Redhead

Holy crap - I can't believe my response to you never posted. HootSuite is the schiz when it comes to managing multiple online personalities across FB, Twitter, LinkedIn and FB Fan Pages as well!

The Redhead
The Redhead

Holy crap - I can't believe my response to you never posted. HootSuite is the schiz when it comes to managing multiple online personalities across FB, Twitter, LinkedIn and FB Fan Pages as well!

MikeMac
MikeMac

Hey RHW - any intel on an app that serves as a dashboard for multiple Twitter, FB and Gmail accounts?TX - MM

Trackbacks

  1. [...] Read more from the original source:  Twitter: Multiple Personality Management (without medication) [...]

  2. Social comments and analytics for this post…

    This post was mentioned on Twitter by RedheadWriting: DOCTOR! How to Manage Multiple Twitter Personalities Without Medication http://bit.ly/3QjVqX

  3. [...] about the event, so if you want to see the post on which my presentation was based, read it here: Twitter – Multiple Personality Management Without Medication. I’ve also posted the slides if you’d like to have a run-through again (if the toilet [...]

  4. [...] about the event, so if you want to see the post on which my presentation was based, read it here: Twitter – Multiple Personality Management Without Medication. I’ve also posted the slides if you’d like to have a run-through again (if the toilet [...]

  5. [...] Teaser Headlines: How do you lead in a link to a blog post? People are curious by nature but they want to be enticed to click on something. That’s where headlines come in. I track not only the headlines I attach to a link but the blog link itself. I will generally tweet a blog post morning and afternoon during prime reading times and use a different headline each time. Make yourself a spreadsheet to track your headlines and be sure to use a trackable URL shortening service like bit.ly for all links to your own domain. (Why you shouldn’t use Ow.ly for links to your domain….) [...]

  6. [...] Manage Multiple Accounts Without Medication If you have quite a few social media accounts to keep up with, Erika Napoletano gives you the full disclosure on how to manage it all. [...]

  7. [...] Manage Multiple Accounts Without Medication If you have quite a few social media accounts to keep up with, Erika Napoletano gives you the full disclosure on how to manage it all. [...]

  8. [...] Manage Multiple Accounts Without Medication If you have quite a few social media accounts to keep up with, Erika Napoletano gives you the full disclosure on how to manage it all. [...]