You took the time to start a blog, but on occasion you think WTF? How can I get more traffic and make this freakin’ thing work for me and my company? If you find yourself floating around the blogosphere without some sort of plan, you’re no more than a jellyfish in the cyber sea. Give your efforts structure and create a solid foundation for building your blog into a powerful marketing tool. Pimp your cyber ride with these three easy-to-execute blog-boosting tips.
TIP 1: Archives are Your Friend We should all write more and post more frequently, but what about those days where you just don’t feel like you have something new to say? Tap into those blog archives. Once or twice a week, find some evergreen content in your previous posts and share a link to older work that still applies. You’re not posting new content, but making your audience aware of content they may not have seen New to them, new to their network and best of all, you’re driving traffic to pages of your blog that aren’t frequently seen.
TIP 2: Give Yourself Some Link Love It’s easy to introduce your blog readers to more content in your blog with one simple tool: links. If you’re a blogger and still running on a WordPress.com or Blogger platform, you might want to learn how to Stop Being a WordPress Whore. If you’re new to social media (or not), you may get a chuckle out of How to Be Annoying on Twitter in Three Easy Steps. By referring to older posts in your newer posts, you’re not only driving traffic to other pages of your site, you’re enhancing your reader’s experience by giving them more than they asked for. I find some of the most interesting content this way!
TIP 3: Pimp Rides – No Strings I spend on the average of two hours per day reading other bloggers and news articles. Many times, these other bloggers inspire a post. Give them a shout out (and be sure to include a screen tip – it’s nice). Here’s a simple process for getting this done:
- You find a post that inspires you. Let’s say it’s this one.
- Write your post and give a hyperlink back to the original article and author like this: Five Guaranteed Cash-Generating Business Tips (Kinda) by Redhead Writing.
- Mouse over the hyperlinked text above – there’s a screen tip. Don’t forget a screen tip. It’s just damn nice.
- Send the blogger a message on Twitter or through their blog, thanking them for the inspiration, and provide a link to your blog where you mention their post.
Funny – what sometimes happens is the blogger will share your post with their network. While it doesn’t always happen, it’s really cool when it does. You gave your readers a link to great content, published new content and showed integrity when crediting a source. High-freakin’-five!