The gauntlet’s been thrown on duplicate content. This morning, SiteProNews released the truth, right from the Google’s mouth: the duplicate content penalty is a myth.
You heard me. It’s a myth.
After you give that article a read, pop back here and check out 3 handy tools for repurposing content. I briefly covered the subject in my guest post over at Copyblogger last week, but here, I’ll add a bit more detail designed to kick start your Monday in killer content style. Awwyeah.
eZine Articles: If you’re not using eZine Articles to repurpose your existing content, you’re a dink (yeah, I called you a dink). While you may have to slightly reformat your articles to adhere to their self-serving link and keyword density limits, their page rank and command of presence within search engines is, without a doubt, unprecedented in the article distribution market. Handy idea for repurposing content using eZines: take some of your older content and snazz it up. Upload to eZines and adhere to their guidelines. BAM – fresh backlinks to your website or blog.
Tumblr and Posterous: Two powerful tools on the web for content producers and (ahem) anyone paid to get their clients noticed online. These are ideal places for repurposing content. Have a look at each and see how they can enhance your current marketing and promotion strategies. There are subtle nuances in each, yet they are both remarkably easy to use and if you’re always on the run, you can even blog from your phone or via email. N-A-S-T-Y good. Nasty, I say.
Your Blog: Helloooooo…if you’re doing article marketing and you’ve got a corporate website, your blog is ready and waiting as a repurposing tool for your content. But wait – I thought we just used OTHER tools to repurpose BLOG content? Grab a Snickers, kiddo. Look around your world – you product content every day. Brochures, presentations, leave-behinds, white papers, case studies. It’s ALL great fodder for your blog! Take your non-digital content digital and your already digital content to a new level through your blog. I’m not going to share all my nifty tools, but take 10 minutes today and think about what you’ve got and where you can use it. Hear the little voice that calls at you from across the keyboard, “I’m your blog – use me like yesterday’s newspaper.” Wait – you might actually want yesterday’s newspaper. There’s good content in there!
Now that we know there’s no duplicate content penalty (and hey – I even learned something from the SiteProNews article…goes to show ya), start thinking multi-purpose instead of single use. Think in breadcrumbs instead of loaves. Go forth and repurpose. Watch your backlinks multiply. And all was good on a Monday morning.