Expedia’s Big Balls

big balls

***not Expedia’s *actual* balls

Today’s a short post, as I’m shuttling you elsewhere. Not long ago, a friend sent me a link to a video with the caveat that I’d be crying in seconds.

Greaaaaaaaaaaaaaaat.

Who knew it would be a video published by Expedia.com?

Over on the website for my book, The Power of Unpopular, you can see the video, the reactions (and vitrol), and one of the ballsiest moves I’ve ever seen from a brand, especially in the middle of a major election year where gay marriage stands to divide and unite.

I look forward to seeing and hearing about your reaction — and tomorrow, we’ll have those t-shirts for you to get your grubby little fingers on.

Happy fucking Monday — as what would a blog from me be without a little fucking in it?

Click here to read: Celebrating Expedia — A Most Unpopular Brand

8 comments
heatherlyone
heatherlyone

this is totally fucking awesome. thanks for sharing.

Elizabeth
Elizabeth

Delightful! Balls and lesbians - fascinating combo (certainly powerfully unpopular to each other anyway.) Glad to share the moving video with my kids too.

Stacey Poor
Stacey Poor

That was actually an amazing video. Thanks for sharing.

April Johnson
April Johnson

Thank you Erika! I hadn't seen the video but I'm liking, sharing, tweeting, & pinning your Unpopular post and it all over the place! ....and you're not alone, doll, I cried too. Finding love for what we don't understand instead of hating it is a big effin deal! Not to mention, the tremendous wow-factor and kudos to Expedia!

Bill Dorman
Bill Dorman

Can you confirm that's not their actual balls?