Over the past six years, the Redhead Writing community has grown. I’ve written (or created videos), you’ve shared what I’ve created, and you’ve been the one to bring your friends to this community that you’ve helped build. Knowing that I needed to add video to my brand is a truth I’ve understood for quite some time, but I’ve finally pulled the trigger. Watch
Your My Dirty Mouth is now live on YouTube, I’m creating an editorial schedule and working with video marketing specialists so I can do this thing right. I guess what I really wasn’t ready for is the epic fucktardery that is the troll community on YouTube.
First, I know this shouldn’t surprise me — the number of YouTube trolls. I’m not worried about the people who don’t agree with my line of thinking (haven’t really ever).
I find the folks who take issue with my language to be (fucking) hilarious.
I find the misogynists to be downright entertaining.
I find those who simply want to yell — especially when I’ve offered a kind reply to a question…well, I just find them to have more issues than TIME magazine and not particularly worth additional response. And apparently, nobody else likes this lady’s remarks, either.
But I guess the greatest challenge I’m having now that I’ve pulled the trigger on this YouTube thing is this: it’s no longer about my community. It’s YouTube’s community — and admittedly, that’s turning out to be a pretty low common denominator.
I had grand designs of building my channel on Vimeo. I tested one video over there and it showed that platform’s limitations. First, you have to sign up for a Vimeo account and be logged in to like or comment on a video. Given how few people have Vimeo accounts versus YouTube accounts, that proved to be a huge roadblock. The reality was plain: I had to go the YouTube route. While Vimeo is clearly the better technology, YouTube is Google is YouTube is king. And with that decision came all of the dumb shit I don’t have to deal with on my blog because I’ve spent 6 years building a community that understands the word “respect.”
So, I’m doing a few things:
- I’m turning off YouTube comment notifications. This is hard because I’ve always participated in my brand and having a conversation with my community is important. But when the idiocy and vitriol streams in, I don’t need that shit poisoning my day. I’ll comment when I get around to commenting and if I feel like it/feel a comment is warranted. It’s not going to be anywhere near the response timeline I give to my blog comments, however.
- It’s possible that I’ll stop responding to YouTube comments, period. You guys? You fucking rock. You treat one another with respect and know that’s my only rule here. Agree or disagree, do it respectfully. But how do you decide what to “selectively” respond to on the YouTubes? I feel like a sycophant herder if I only respond to comments from people who agree with me. And there are always people who can respectfully log a differing opinion. Right now, I just don’t know where I’ll draw the line with my time.
- I’m moving forward with video, full bore. There are fucktards everywhere. Don’t like my dirty mouth? Don’t watch it. There are a few different buttons you can click on YouTube that perform amazing functions like closing a browser window, NOT pressing the “subscribe” button on my channel, or even switching to watch another video. Haters gonna hate — I get it. In reality, the idiots and the haters provide great fodder for Facebook posts, so why would I not tap into that? I do lament, however, that there is not a Clive Owen button I can push on the YouTubes…
It’s just hard launching this video strategy and being smacked upside the head with the reality that I’m building outside my neighborhood. I’m not worried about being unpopular — I’m human. No matter how much I embrace unpopular, there’s a certain queasy feeling that comes along with the world of trolls. There’s a head-desk action that accompanies ill-formed, poorly articulated
arguments comment that could only be described as grammar abortions. So what do I do? I move forward, firmly seated in the reality that these things are new realities for my brand. Fresh obstacles? Oh yay.
And I don’t think there are very many conversations happening like this and believe there should be more. We’re always asking how we can grow our brands, but rarely do we discuss the logistical, intellectual, and emotional growing pains we stumble across along the way. So, you’re watching me spread my wings. Hopefully, I’ll continue to be the one flying, flapping my wings, and shitting on cars instead of finding myself the car getting shit on. On that note, I’ve been the car.
While I am expanding my brand by using someone else’s platform (oh, almighty Google…), I’m the one who says what I get out of it. The trolls and idiots are a known quantity. I’m much more interested in filtering them out and kicking some serious ass out in the unknown.
By the way — have you subscribed to the Watch
Your My Dirty Mouth YouTube Channel? I’d love to have your delightfully sane/insane self over there.