A Discourse on Growing Pains With YouTube Videos

youtube haters video marketing Over the past six years, the Redhead Writing community has grown. I’ve written (or created videos), you’ve shared what I’ve created, and you’ve been the one to bring your friends to this community that you’ve helped build. Knowing that I needed to add video to my brand is a truth I’ve understood for quite some time, but I’ve finally pulled the trigger. Watch Your My Dirty Mouth is now live on YouTube, I’m creating an editorial schedule and working with video marketing specialists so I can do this thing right. I guess what I really wasn’t ready for is the epic fucktardery that is the troll community on YouTube.

First, I know this shouldn’t surprise me — the number of YouTube trolls. I’m not worried about the people who don’t agree with my line of thinking (haven’t really ever).

I find the folks who take issue with my language to be (fucking) hilarious.

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I find the misogynists to be downright entertaining.

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I find those who simply want to yell — especially when I’ve offered a kind reply to a question…well, I just find them to have more issues than TIME magazine and not particularly worth additional response. And apparently, nobody else likes this lady’s remarks, either.

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But I guess the greatest challenge I’m having now that I’ve pulled the trigger on this YouTube thing is this: it’s no longer about my community. It’s YouTube’s community — and admittedly, that’s turning out to be a pretty low common denominator.

I had grand designs of building my channel on Vimeo. I tested one video over there and it showed that platform’s limitations. First, you have to sign up for a Vimeo account and be logged in to like or comment on a video. Given how few people have Vimeo accounts versus YouTube accounts, that proved to be a huge roadblock. The reality was plain: I had to go the YouTube route. While Vimeo is clearly the better technology, YouTube is Google is YouTube is king. And with that decision came all of the dumb shit I don’t have to deal with on my blog because I’ve spent 6 years building a community that understands the word “respect.”

So, I’m doing a few things:

  • I’m turning off YouTube comment notifications. This is hard because I’ve always participated in my brand and having a conversation with my community is important. But when the idiocy and vitriol streams in, I don’t need that shit poisoning my day. I’ll comment when I get around to commenting and if I feel like it/feel a comment is warranted. It’s not going to be anywhere near the response timeline I give to my blog comments, however.
  • It’s possible that I’ll stop responding to YouTube comments, period. You guys? You fucking rock. You treat one another with respect and know that’s my only rule here. Agree or disagree, do it respectfully. But how do you decide what to “selectively” respond to on the YouTubes? I feel like a sycophant herder if I only respond to comments from people who agree with me. And there are always people who can respectfully log a differing opinion. Right now, I just don’t know where I’ll draw the line with my time.
  • I’m moving forward with video, full bore. There are fucktards everywhere. Don’t like my dirty mouth? Don’t watch it. There are a few different buttons you can click on YouTube that perform amazing functions like closing a browser window, NOT pressing the “subscribe” button on my channel, or even switching to watch another video. Haters gonna hate — I get it. In reality, the idiots and the haters provide great fodder for Facebook posts, so why would I not tap into that? I do lament, however, that there is not a Clive Owen button I can push on the YouTubes…

It’s just hard launching this video strategy and being smacked upside the head with the reality that I’m building outside my neighborhood. I’m not worried about being unpopular — I’m human. No matter how much I embrace unpopular, there’s a certain queasy feeling that comes along with the world of trolls. There’s a head-desk action that accompanies ill-formed, poorly articulated arguments comment that could only be described as grammar abortions. So what do I do? I move forward, firmly seated in the reality that these things are new realities for my brand. Fresh obstacles? Oh yay.

And I don’t think there are very many conversations happening like this and believe there should be more. We’re always asking how we can grow our brands, but rarely do we discuss the logistical, intellectual, and emotional growing pains we stumble across along the way. So, you’re watching me spread my wings. Hopefully, I’ll continue to be the one flying, flapping my wings, and shitting on cars instead of finding myself the car getting shit on. On that note, I’ve been the car.

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While I am expanding my brand by using someone else’s platform (oh, almighty Google…), I’m the one who says what I get out of it. The trolls and idiots are a known quantity. I’m much more interested in filtering them out and kicking some serious ass out in the unknown.

By the way — have you subscribed to the Watch Your My Dirty Mouth YouTube Channel? I’d love to have your delightfully sane/insane self over there.

 

 

21 comments
JimLittlewood
JimLittlewood

In order to filter out the voices you don't want to hear (read: trolls) you could embed your youtube videos in a blog post and we can all comment here, as usual, in the manner of the red-head community.

mrshobbes
mrshobbes

Hi Erika! Been a reader for a while, but I think this is my first comment here :) YouTube comments ALWAYS make me *headdesk* so hard. I occasionally still carry splinters on my forehead. 

I did, however, find this series--and it has helped me immensely: http://www.youtube.com/watch?v=nz3UZWq49uk&list=PLA6687CF25DE17420

Thank you for always bringing the awesome! :)

ChrisMyers
ChrisMyers

I'd avoid turning off the YouTube comments as they can help drive traffic (many dedicated YouTubers use their "feeds" just like facebook to see who is commenting on what, sharing what, uploading what). As for selectively responding to YT comments - that's the way to be. Lose the guilt - you'll go nuts trying to take part in every conversation, especially when what those trolls mostly want is a snide way to fill their time. Let the conversation happen w/o you in the middle of it. My advice is to make sure you're properly linked in the text portion of the video (to your website, to your contact page, to twitter, etc.) and if people want to communicate directly with you, they'll figure out how.

P.S. Welcome to YouTube! If I can humblebrag (or not so fucking humble brag), my old YouTube channel has 10,000 subscribers with nearly 5 million views and my new channel (FlairBartendingTV) in 6 months has racked up 3,000 subscribers and 300K views. I've learned a lot from my mistakes along the way. Always happy to drop some knowledge on the new kid. Shoot me a note if you ever wanna talk YouTube logistics.

JohnRossman
JohnRossman

Responding to the trolls and asshats on youtube is a waste of time. Putting them in their place only gives them food to continue. Sad, pathetic little lives they live. Don't grace them with a response at all as they are seeking recognition and a response is giving them that. Just best to ignore them and let others just downgrade their comments to spam, which it is (sad, I like spam. The meaty kind). Other than that, congrats on doing a youtube channel. I just subscribed.

JenVisser
JenVisser

I am always in awe of how much time these people have to be so antagonistic.  They're everywhere though, have you ever left an Amazon book review that's unpopular?  Slightly more intelligent vitriol with significantly better spelling and grammar - but still hate, hate, & more hate because you *gasp* dared state your personal opinion for a... review.

AndyMathisDVM
AndyMathisDVM

I've heard other female youtubers mention that the comments on Youtube are vile.  So much so, that they turned them off.  


It takes much bigger cojones to come over to your blog and leave a hateful comment.  And you can moderate those, so it's less of a problem dealing with those trying to cause trouble vs. having a healthy debate. 

RochelleMitchel
RochelleMitchel

Always more to chew on than the veggies in my salad. Thanks for being my lunch buddy. And count me in on subscribing to the new channel. All Erika, All the Time

deangoodrich
deangoodrich

I am just getting started in many similar avenues and have noticed the same in regards to people, unknown to the author, who feel it necessary to jump in with their .02 at a moments notice. I equate the snarkiness to the fact many people on many social media platforms can do so anonymously. Its one thing to have and voice a legitimate opinion, its entirely different when they know they can hide behind a false moniker and raise the level of hatefulness. Some people are not worth the time of day to even discuss and if turning off comments filters out some chafe, so be it. My day is better spent putting efforts into unsticking myself enough to get to one of those coffee sessions. Heck, we've met once, and shook hands, but your words that day in Miami during the Entrepreneur Magazine event have resonated with me ever since. 

theWriteAmy
theWriteAmy

One option: instead of letting the video post publicly, you can set it so people can only access it if they have the link. Then you can post it on the blog, and only your readers will see the video and comment. That should cut down on the dumbasses a bit.

JackieMPearce
JackieMPearce

Personally, I turned all of my YouTube comments off. I left them on thinking it would be awesome to be able to respond to people and their questions, but I got more asshat questions than legitimate questions or comments, so I decided it wasn't worth it. I am SO glad someone has said something about this!

jaredewy
jaredewy

I stopped responding to YT comments. For one, YT is the bathroom stall of online comments. While some are valid complaints/responses, I found that 3rd party evangelists are much better at keeping the conversation alive. Besides, by not commenting you can transcend the muck. 

DonaldGiannatti
DonaldGiannatti

The YouTube 'community' is one of the most rude and uncivil of all. I turned comments off a long time ago for the same reason. Glad to see you doing more video. Working on doing the same. 

Congrats on the launch.

melissaconnolly
melissaconnolly

As you continue to grow YOUR community on YouTube, I think you'll see a lot less haters.  I think your plan for now, is perfect and then reevaluate it every so often so that you're still spot on with what is right for your brand. 

richmackey
richmackey

I just want to go to the video, and below each of her replies just type one thing:

*you're

:)

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