But I’m an ass monkey that wants you to stop using LinkedIn Endorsements. For. Fuck’s. Sake.
**Note: the language doesn’t get any cleaner from here on out. You’ve been warned.**
First, I’m going to talk about why LinkedIn Endorsements are about as meaningful as having Paris Hilton teach etiquette classes to pre-teen girls. Once I’m done spouting off, I’m going to teach you how to turn them off. You already know how I feel about unqualified connection requests (and apparently, most of you feel the same way).
The Idiocy of LinkedIn Endorsements
Here’s the bottom line about LinkedIn Endorsements: who cares? I know they’re bullshit. You should know they’re bullshit. If you don’t know that they’re bullshit, let’s define why they’re bullshit once and for all.
There are many reasons to connect with people on LinkedIn. Not all of those connections will be people who have direct knowledge or experience as to what’s it’s like to work with you.
The only “barrier to entry” for offering a LinkedIn endorsement is being someone’s connection on the LinkedIn platform. Now, I’m sure that the passengers on the Titanic would not be endorsing Edward Smith for his sea captaining skills. Did they directly work with Smith? No, but I do feel they’re likely a good judge of his experience. But he’s dead. Just like 1,502 passengers on the ship. But that still leaves roughly 700 people who could likely vouch for the fact that Smith missed a giant chunk of ice in the Atlantic martini.
Which brings me to another round of WHO FUCKING CARES?! When the barrier to entry on a LinkedIn Endorsement is only that someone’s clicked a button to acknowledge that they accept a connection, who the hell is giving any credence to Endorsements?
Here’s a snapshot of my Endorsements on LinkedIn:
Now, the only endorsement I really give a rat’s ass about is the one highlighted in red. Guess what? I created that category myself, fully embracing the sheer idiocy of LinkedIn endorsements and figured to hell with it. If people are going to offer me an endorsement on a skill and they’ve never met me, by gawdalmighty, here’s one they can click with fucking certainty.
Blogging? Thank you. After nearly 700 posts since 2006, I hope I know what I’m doing. But then again, shouldn’t other people be the judge of that when they stop by my blog?
Online Advertising? I really know fuckall about this. Facebook ads, their promoted posts, and a deep interest in LinkedIn advertising are the extent of it, I’m afraid.
Published Author? Yes, I am. Twice. But then again, so is this guy. Now you can see how useful broad categories like this are. Kill me now.
It all comes down to an ego-centric circle jerk. Every time I see a fresh Endorsement notification, I feel like the girl who got invited to a random “no, no, I swear it’s NOT an orgy” party and I get stuck hiding in the corner behind a ficus for the entire evening because my ride is involved in a kind of sandwich they don’t sell at Subway.
I’m leaving the Endorsements party. It’s creepy and I didn’t ask to be here. Maybe you’re ready to leave, too.
Now — how do we get these fuckers off our LinkedIn profiles?
How to Remove Endorsements from Your LinkedIn Profile (or disable them completely)
Removing Endorsements from your LinkedIn profile is so damn easy that I feel like a chump for not figuring it out on my own. A big hat tip goes out to my friend Rich Mackey for giving me the gist so I could share this illustrated guide with you.
Step 1: Click on Edit Profile
Step #2: Scroll down to Skills & Expertise (cough) and click the EDIT pencil icon
Step #3: Opt to hide Endorsements in 3 simple steps.
You’re done. All that will show are skills that YOU choose to have displayed on your profile for search purposes or whatnot.
People can no longer offer their nonsensical “vouchings”. And you, my friends, are now free of those useless notifications that someone’s endorsed you.
Want real endorsements? Ask your customers and clients for testimonials. Put them on your website. Make them easy to find and make sure they depict the work you do and how your clients feel when you do it for them. LinkedIn isn’t the only game in town when it comes to building a credible portfolio for your brand of awesome. Stop letting others — the platforms and the people — define how others see you.
That’s your domain, friend. Take it back and make the rules.