The circle of life is complete. LinkedIn and Twitter struck a deal this week to offer LinkedIn users the ability to have their status updates on that network tweeted. How you say? If you haven’t visited your LinkedIn profile lately, click on Edit My Profile and right under Websites, you’ll see a section where you can now add a Twitter Profile.
It’s a relationship that swings both ways.
Twitter to LinkedIn
- Include all updates from Twitter on your LinkedIn profile
- Include only those tweets with the tag #in
LinkedIn to Twitter
- Check the Twitter icon box next to your status update each time you update your LinkedIn status
- Read this FAQ from LinkedIn for more details
While I don’t argue that there’s value in linking your social networks, my LinkedIn is a separate animal from any of my other social networks. It is my resume, my legacy and my history. It is my clients, past colleagues and nitpicky details. While is it laden with my snarky personality (as that is my professional persona as well), I have built it solely as a landing page for potential clients and professional connections. While some of those connections cross over into other networks, I never wanted that to be the case.
If you’re considering using LinkedIn and Twitter for cross-sharing of status updates, consider this: there are no two social networks that should be used in exactly the same way.
If you treat your LinkedIn like your Facebook, that’s not making optimal use of either platform’s potential to grow your sphere of influence.
If you treat your Twitter account like your LinkedIn profile, you’re missing the boat as well.
I’ve always felt that Twitter, when used properly, is an ongoing dialogue. It’s a conversation that changes every day yet with an overwhelming sense of familiarity if you do it right. LinkedIn isn’t built for “conversing.” It’s built for sharing professional knowledge. Aside from the Q&A sections (on which I frequently participate) and messaging/introduction features, it’s a “broadcast-only” network. Sure, you can use any number of “plugins” to share your blogs and SlideShare shows, but I’ll hold fast that it’s not really an outlet I’ll use to enhance my Twitter stream or vice versa.
I’m curious about your thoughts. Twitter’s been digging forever for monetization opportunities and it appears that partnerships and data access are the path they’ve chosen. Does the LinkedIn addition just add to the keyword-drenched spam potential through status updates? Will every tweet and status update become yet another billboard for someone’s affiliate or blog network? Hit me below with your perspective. But for now, my Twitter will be LinkedIn-free. (hallelujah, less money spent on ointment)