The fact is, you hate stuff. I hate stuff. But the fact that we hate those things doesn’t make ’em any less successful. If that were the case, no one would wear UGGs. Wow. I really, really hate UGGs.
Now, before you go off on some tirade about how comfy and warm your beloved UGGs are — that’s the point. You love something, and I hate that exact same thing.
And that’s what drives passion. (If you want a great read on passion, there’s a great post over on Jonathan Fields’ blog today on the topic.)
For my latest column on OPEN Forum I took to my Facebook page and asked: “Brands you love to hate and why. GO.”
Hundreds of responses later, here’s the list. You built it, I wordsmithed it.
So pop over and have a read — see who loves to hate what. And for damn sure, some of my favorite brands made the list. Maybe one of your faves (or least faves) did, too.
PS: keep in mind that lists like this can go on forever, so I chose the top 5 from your responses. Have more ideas? Drop ’em in the comments on the column!
Check out Five Brands We Love to Hate on American Express OPEN Forum.