Turning down business is hard. Damn hard.
How good are you at saying no? Frankly, I sucked at it for years. And to be even more frank, I still suck at it some days. It’s damn hard to walk away from someone standing at our doorstep, ready to hand you cash.
OPEN Forum is really great to me, letting me broach subjects that I address all the time for my clients — struggles they have, questions that plague their respective businesses. That’s why in my latest column for American Express OPEN Forum, I talk about a two-letter word (amazingly enough, not a four-letter one) that can grow your business.
That is, if you learn how to harness its power.
And I guess that if I’m going to be all “Erika” this morning, I might as well say that the four-letter version of the two-letter one I talk about in the article is simply, “Fuck that.”
Have a click and read my take on how saying no will grow your business faster (and smarter) than saying yes. You might win a pony. You might not. But you also might stop saying yes so much, which is like a pony but doesn’t shit in your yard.