I am an admitted idiot when it comes to things like:
- Brakes on my car
- Proper installation methods for rebar for structural reinforcement
- Zoning ordinances
- Marriage (apparently)
- Why my puppies like to chew on my underwear (especially in front of company)
- Why my cats only barf on my expensive clothes and carpet, not flip flops and tile
Though I strive to expand my horizons every day, I’m not an idiot when it comes to SEO and the value my clients place on website copy that will help them drive traffic.
Today’s the day where I open-up my treasure trove and share with you a few tools that anyone can use to get a glimpse of the power and method behind the madness when it comes to SEO.
Wondering if your website is up-to-snuff?
Have a gander at HubSpot’s Website Grader. This free online tool allows you to key in your website’s URL (web address) and see how your site rates with regards to key SEO elements. It’s also an excellent tool to make sure your web designer is doing his/her job and building you a search engine-friendly site.
Google’s Free Adwords Keyword Tool
Wondering what search terms you should include in your web copy or why your site isn’t drawing the traffic you think it should? Prepping for a PPC (Pay-Per-Click) campaign? This free online resource from Google will let you key in terms that you want to use, terms you think people search for and more and give you search volumes for each keyword. It will also let you know the comeptition rates for keywords if you’re considering a PPC campaign. Helpful for budgeting purposes if you’re going after high-demand keywords.
Backlinks are an important consideration in search engine algorithms in deciding where your site ranks. In other words, the more sites that link back to YOUR website, the more legitimate and worthy the search engines view your site. While there are several ways to check backlinks, here are my two favorite (and the easiest):
Those are a Redhead’s thoughts for a Tuesday. And a fine, hot Tuesday it is in Las Vegas. Heat advisory at 112 degrees.
“But it’s a dry heat.”