(As a primer, have a gander at HubSpot’s When Two Worlds Collide: Social Media Marketing & SEO post – great recap of the Search and Twitter news of the past 24 hours and some excellent graphics as well)
Let’s talk search. I’m most always sporting my SEO hat when generating online content. Except on Twitter. I have a feeling that’s going to change in short order as we witness the interwebz becoming the interweb. HubSpot touched on the potential affects the Social Media/Search “Group Hug” will have on how content is handled on a move forward basis. Great post and worth 15 minutes of your time to read in-depth (link is above). For the sake of time and attentions spans, I’m opting for bullet points to lodge my concerns:
- CRAP OVERLOAD: There’s a lot of crap on Twitter as it is: spam, affiliates pumping links. Get your shovels now because the term “crapload” is about to be redefined.
- SPONSORED TWEETS? FUGGHEDABOUDIT: With Google and Bing jumping into the real-time search pool, every Tweet is now “sponsored.” Linkjuice be damned, the Sponsored Tweet pool has been peed in. Will it matter WHO sends the tweet now if it’s all about links and keywords?
- ALGORITHMS: If Google expands its ranking algorithms to include Tweets, holy shit: lock up the women and children. How will they weight Retweets against original posts? Are Retweets the goal? Will gamers set up bogus accounts on an even larger scale to pump up their link juice?
- URL SHORTENING SERVICES: bye-bye unless you redirect. Ow.ly – go ahead fix yer shit or get in the breadline now.
- VANITY URL SHORTENING: get yours today. Better yet, hope you got it yesterday.
- SETweet? Keyword stuffing in 140 characters or less. Colloquial conversation just got a stick shoved up its backside.
- VOLUME: With SEO firms, affiliates, PR peeps and businesses themselves all interested in rankings, will we be inundated with link blasts to drive rankings? How will the algorithms compensate?
- THE BLACK HAT IS BACK: Prepare yourselves. With SEO black hat practices having been re-engineered by affiliate marketers who put up 10 fake blogs to pump links back to a single site, I dare say that we’re on the verge of a whole new “think tank” determining the newest ways to game the system.
Some thoughts for the folks over at Google and Bing from a lippy blogger who wears her SEO hat with a rakish tilt:
- New Algorithm Bling: I know your coders are already pissing their pants when it comes to adding social to search. Think long and hard about how initial postings of Tweets will be weighted against Retweets, please. Each will have its ramifications.
- The Double-Edged Sword that is Volume: Twitter users with large communities enjoy the viral spread of good posts through their network. The power of the Retweet. Will your algorithms penalize, reward or find the delicate balance in popular posts being shared in high volume VERSUS gamers who artificially generate high sharing volumes?
- Keyword Emphasis: How will you weight Tweets that are keyword optimized? A core component of search, will the new algorithms encourage keyword loading in social posts or find a way to value the colloquial texture of social media as we currently know it?
Answers will emerge in time, but Google and Bing aren’t in the social game. They just acquired access to it. I’m curious to hear your thoughts on other considerations for the Big Boys of Search to take into account as they grab real-time search by the balls and tell it what’s what. Leave me a comment below.