First things first: I have to name a winner from last week’s blog comment contest where you had to tell me about your favorite brand and why. The best part of it all for me was that I got to bop by several new sites and find some new adds for my RSS feed! There was one definite other plus, however: to hear HOW you talked about the brands you love. Thanks for sharing that passion (and each of those bloggers and businesses should send you a hearty thanks for your pimpage).
The winner? Dennis Higgins. Hit me up via one of the usual methods and that signed copy of Jay Baer and Amber Naslund’s The NOW Revolution is in the mail to ya! Why Dennis? He brought a pretty obscure brand to the table and offered a clear and concise line of reasoning why he’s been a fan (and a long-time one, at that). I was even convinced to bop over and have a gander. Close seconds were Jonathan Vaudreuil (even though I despise *bucks) and everyone who mentioned Ash over at The Middle Finger Project (who will be appearing on Redhead Writing as a guest blogger, thanks to you guys, very soon).
Secondly, I’ve submitted to speak at Blog World Expo in New York at the end of May. My topic? “Building the Unpopular Brand: Five Reasons to Turn Your Branding Thought Process Inside Out.” Having spoken mostly here on the West Coast for the last year, it’d be super cool to get East, meet some new faces and get to The Big Apple once again. I’m also pretty stoked to finally meet my literary agent and a publisher or two on the trip (awwyeah – HUGS!). If you’re on Twitter of Facebook, why don’t you help lobby to get me on the roster? Already, the conference is graced with the likes of Danny Brown, Amber Naslund, Jay Baer, Jason Falls and CC Chapman…maybe I’ll be lucky enough to join their ranks!
Here’s how you can help:
Facebook: Become a fan of the Blog World Expo page (not for nothing, they have a great news feed and post all of the conference updates). Please don’t bomb their wall with any lobbying moves to get me on deck as a speaker. Supporting the conference in and of itself is GREAT.
Twitter: Why don’t you ask @BlogWorld if they’ll add @RedheadWriting to the slate? Tag your tweets with #BWENY. After all, if I’m going to be talking about brand building, best to show that my audience knows how to walk the walk and not just talk the same old talk, right?
If you haven’t registered for BWENY yet, Early Bird registration ends on April 14. Hop on that shit, would ya? And if you’re already attending, holla in the comments!
And the last thing we’ll deal with today: some sound business advice.
Dickheads are everywhere. They lurk in line in front of you in the express checkout line, standing there with 23 items in the fewer than 15 items line. In your inbox, they’re conspicuously absent because they haven’t replied to the email you sent (ahem) a week ago. They’ll take all of your time and for little money. They ask for “favors” (and not the kind you get at a birthday party). Dickheads will keep you up at night and in your personal life, they’ll make you angry, sad, cry and potentially punch walls and shun your dog when he comes over to give you soggy kisses.
Fuck those guys.
If you let them run your business instead of — oh, I dunno — putting on your big kid britches and running it yourself, the only person you have to blame is yourself.
There are two kinds of dickheads: those who will never change and those who got up on the wrong side of the bed. Maybe you’ve been a dickhead lately (I was last month – the “wrong side of the bed” variety). Do yourself a solid: take a dickhead inventory for your business…and your life, while you’re at it.
Who could you do without?
The wrong-side-of-the-bed variety dickhead can be talked to and brought back to the light from The Dark Side. The other? They’re not worth your time, energy, worries, anger or anything you can pick up in the $0.99 store clearance bin. It’s time to jettison the dickheads.
The coolest part of being YOU is the fact that YOU are the only one who determines the people with whom you do business. No one else. If your employer is a dickhead, go find a new one. If your client is a dickhead, fire them. If your boyfriend/girlfriend is a dickhead, dump ’em.
Build your business — and your life — so that no one makes you feel shitty or as if you’re wasting your time. Life’s entirely too short (a fact I’m reminded of daily) to fill yourself up with people who don’t give you anything but headaches. Dickheads will come along every day (and I don’t know about you, but they’re usually in front of me at a stoplight…texting…putting on mascara…) but you have one simple choice to make:
Let yourself be stuck or find a way to go around ’em. Beatrice the Mini Cooper and I? We go around.