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LinkedIn Endorsements and How to Turn That Shit Off

how to remove_linkedin_endorsementsSome of the folks reading this blog have endorsed me on LinkedIn. This is automatically going to turn me into an ass monkey in someone’s eyes. Fine. I’m an ass monkey.

But I’m an ass monkey that wants you to stop using LinkedIn Endorsements. For. Fuck’s. Sake.

**Note: the language doesn’t get any cleaner from here on out. You’ve been warned.**

First, I’m going to talk about why LinkedIn Endorsements are about as meaningful as having Paris Hilton teach etiquette classes to pre-teen girls. Once I’m done spouting off, I’m going to teach you how to turn them off. You already know how I feel about unqualified connection requests (and apparently, most of you feel the same way).

The Idiocy of LinkedIn Endorsements

Here’s the bottom line about LinkedIn Endorsements: who cares? I know they’re bullshit. You should know they’re bullshit. If you don’t know that they’re bullshit, let’s define why they’re bullshit once and for all.

There are many reasons to connect with people on LinkedIn. Not all of those connections will be people who have direct knowledge or experience as to what’s it’s like to work with you.

The only “barrier to entry” for offering a LinkedIn endorsement is being someone’s connection on the LinkedIn platform. Now, I’m sure that the passengers on the Titanic would not be endorsing Edward Smith for his sea captaining skills. Did they directly work with Smith? No, but I do feel they’re likely a good judge of his experience. But he’s dead. Just like 1,502 passengers on the ship. But that still leaves roughly 700 people who could likely vouch for the fact that Smith missed a giant chunk of ice in the Atlantic martini.

Which brings me to another round of WHO FUCKING CARES?! When the barrier to entry on a LinkedIn Endorsement is only that someone’s clicked a button to acknowledge that they accept a connection, who the hell is giving any credence to Endorsements?

Here’s a snapshot of my Endorsements on LinkedIn:

how to turn off linkedin endorsements

Now, the only endorsement I really give a rat’s ass about is the one highlighted in red. Guess what? I created that category myself, fully embracing the sheer idiocy of LinkedIn endorsements and figured to hell with it. If people are going to offer me an endorsement on a skill and they’ve never met me, by gawdalmighty, here’s one they can click with fucking certainty.

Blogging? Thank you. After nearly 700 posts since 2006, I hope I know what I’m doing. But then again, shouldn’t other people be the judge of that when they stop by my blog?

Online Advertising? I really know fuckall about this. Facebook ads, their promoted posts, and a deep interest in LinkedIn advertising are the extent of it, I’m afraid.

Published Author? Yes, I am. Twice. But then again, so is this guy. Now you can see how useful broad categories like this are. Kill me now.

It all comes down to an ego-centric circle jerk. Every time I see a fresh Endorsement notification, I feel like the girl who got invited to a random “no, no, I swear it’s NOT an orgy” party and I get stuck hiding in the corner behind a ficus for the entire evening because my ride is involved in a kind of sandwich they don’t sell at Subway.

I’m leaving the Endorsements party. It’s creepy and I didn’t ask to be here. Maybe you’re ready to leave, too.

Let’s carpool.

Now — how do we get these fuckers off our LinkedIn profiles?

How to Remove Endorsements from Your LinkedIn Profile (or disable them completely)

Removing Endorsements from your LinkedIn profile is so damn easy that I feel like a chump for not figuring it out on my own. A big hat tip goes out to my friend Rich Mackey for giving me the gist so I could share this illustrated guide with you.

Step 1: Click on Edit Profile

how to removed linkedin endorsements

 

Step #2: Scroll down to Skills & Expertise (cough) and click the EDIT pencil icon

Screen shot 2013-04-01 at 9.12.14 PM

Step #3: Opt to hide Endorsements in 3 simple steps.

removed linkedin endorsements from profile

You’re done. All that will show are skills that YOU choose to have displayed on your profile for search purposes or whatnot.

People can no longer offer their nonsensical “vouchings”. And you, my friends, are now free of those useless notifications that someone’s endorsed you.

Want real endorsements? Ask your customers and clients for testimonials. Put them on your website. Make them easy to find and make sure they depict the work you do and how your clients feel when you do it for them. LinkedIn isn’t the only game in town when it comes to building a credible portfolio for your brand of awesome. Stop letting others — the platforms and the people — define how others see you.

That’s your domain, friend. Take it back and make the rules.

5 Social Media Lessons I Learned in Prison

social media prison lessonsToday, I’m beyond delighted to welcome a new guest blogger to the RedheadWriting blog — meet Julia Rosien! Grab your handcuffs and see what’s in store. I have information waiting at the end of the post that tells you how to connect with this radical femme all over Teh Interwebz. Welcome to Cell Block J.

Twelve years ago, I accepted a job at a women’s medium/maximum security prison as a horticulture teacher. If you knew me then, you’d know the closest I’d come to prison was a game of monopoly. In fact, I could have been the spokesperson for the “So Incredibly Naive it’s Painful” campaign.

My job entailed working with women who killed their husbands, their children, who broke their mother’s jaw for their next high. People who live in prisons don’t waste time skirting issues to get to what really matters – they dive in and share abundantly. Working in a prison taught me the value of communication, creativity and the hard bottom line we all answer to – whether we admit it or not.

Teachers in a prison and social media community managers aren’t all that different. It took time for me to learn the cadence of how my students communicated, to understand the nuances and rhythm beneath their subtle words and gestures. Businesses that excel in social media, invest in finding and training community managers who focus on the task at hand while listening closely to an insane amount of signals rocket firing at them. Good community managers keep their cool. They carry on even when they stumble. And they hand deliver the ROI of community in engagement to their bosses and coworkers in the form of brand loyalty and sales.

Community manager, know thyself

My paid job in the prison was to teach. But to do that well, I did a lot of unpaid work. I served as a therapist, mentor, tour guide, beautician and sometimes pastor. With each role I filled, I gained more trust and respect so we could get the job done – together. If you’re a community manager on social media, your job is simple. Get inside the hearts and minds of your consumers and share their world. Simple, right?

Start to think of community management like tilling a garden. If you’ve done it right, the garden grows and the company – and – community thrives. Long before the flowers bloom, there’s a lot hard, back-breaking work. Reaching out to new and potential clients, seeding conversations in healthy, respectful ways and keep the weeds (and trolls) away from your fertile soil takes strategic thinking and smart execution.

Do you have what it takes to be a successful community manager – or teach in a prison?

1.    Wear your happy face

Working in a prison meant forfeiting privacy. The government knew what, who and how much I owed, my husband’s salary, the age of the jalopy I drove to work. Once I pulled into the parking lot, everything I did and said was on record. Despite the Big Brother ambiance, being happy was part of the unwritten job description. As a teacher, it was my job to role model a healthy, well-adjusted contributor to society – to mentor and elevate. Negative mentors aren’t very effective, if you ask me.

In social media, your interactions with people elevate the company you work for – which is hard to do if you’re Ms. Crabby Pants. Every conversation has the power to make or break future sales, to protect or destroy the jobs of your fellow employees.

2.    Set boundaries

The women I worked with shared their stories with me while we gardened. They retold the awful, terrible and sometimes beautiful parts of their lives. I listened, questioned and sometimes shared pieces of myself with them. While my students knew I had kids, they didn’t know their school or where we lived. Those boundaries allowed us to get to know each other safely.

As a community manager, you’re here to give the company you work for a human, compassionate voice. You’re not here to make best friends and share that you were late to work because of a gyno visit.

3.    Be nice to underdogs

The smartest, strongest women in the prison were also the kindest and most compassionate. They were valiant guardians of newcomers and outsiders, the weak and the lost. And they were vocal about it. I was targeted by a nasty gang leader one day and the response one of my students snapped back ended the attack before I had a chance to process what was happening. I walked away unscathed and very much aware that I had survived thanks the grace of a woman who had shot her husband in the face with a rifle.

In social media, haters can be scary. Their attacks can derail all your hard work and leave your community reeling in shock. But if you’ve done your job well, your community will defend you and keep you safe from attack. They’ll have your back because they know you have theirs. It’s called loyalty and it comes from earned trust.

4.    Listen to your gut

I wasn’t privy to the recipe but apparently it’s possible to make alcohol with bread and ketchup in a plastic bag hung down a heating vent. I’m sure the end product would kill you. The woman who told me about her 450 proof moonshine watched me like a panther on the hunt – for weeks – after she shared her secret. Did I approve? Would I snitch? I discussed it with my supervisor (without naming her) and in the end, no one wanted her name. If she really was brewing it (not convinced she was) the telling might have been a test of my loyalty. The powers that  be in the prison valued loyalty more than contraband.

As a community manager, the lines aren’t always black and white and operating without safety rails is part of the game. We’re all still learning this stuff. Practice getting inside problems and exploring different ways around them before acting on them. Talk to others and get their insights – collaborating is always good. Listen to your gut and learn to trust it.

If you try the ketchup and bread thing, keep the results to yourself…

5.    Keep calm and carry on

Prison has a language all its own. As a teacher, my words often had the power cool down a discussion instead of igniting an inferno. Standing just a little bit apart from heated arguments allowed me to be a calm, cool referee. No one respects a referee who throws around emotions like hand grenades.

Staying calm when you see an impending explosion on the horizon is hard work. Stay focused and keep your emotions in check and you’ll always come out with less mess to clean up. Diving deep into the emotional cesspool of a flame war does nothing good for the company you work for, your job security or future employment possibilities in social media.

Bonus Point => Offer solutions

Complaints punctuate almost every conversation in a prison. When anger is your bed partner, the list of things to complain about goes on forever. I wasn’t a guard, so I had no power, but I was still an outsider with the potential to effect change. I took time to listen – a lot of time and got very, very good at active listening. Being able to coax a laugh from anger and frustration is a life skill I will always be thankful for.

Sadly, complaints can be common for social media community managers too. It’s impossible to please every single customer who comes through your door. Set yourself up for success and learn how to actively listen and then act.

  • Apologize – Acknowledging someone’s frustration is the first step to toward a solution.
  • Say thanks – You’ve just been given the opportunity to save a relationship. Be gracious about that gift.
  • Take it off line – Arrange to call the customer and have a heart to heart. Listen, apologize and say thank you again. Amd then work together to find a solution.

julia rosien prison on redheadwriting Julia Rosien is the founder and Chief Idea Officer of SocialNorth, a social media strategist firm as well as founder and owner of GoGirlfriend, a travel-based website for women. Julia serves on various boards of directors. She is currently the 2013 Chairman for Withit.org, a non-profit organization for women in the home and furnishings industries and Chief Marketing Officer of a startup tech network for women – Women Powering Technology.

Co-founder of Canada’s first 140 Conference and its master of ceremonies as well as a presenter at TEDxWomen Waterloo, Impact99, Tweetstock.ca, Women in Biz Conference to name just a few, Julia is much-requested speaker in a variety of industries. Not surprisingly, she’s been named one of the most influential women in social media and was a nominee for the Roger’s 2011 Women of the Year celebration.

Find her on Twitter and follow the GoGirlfriend travel adventures on Facebook.

Another FREE Tool – And It’s NEKKID!

useful business tools phil gerbyshak ebookAfter last week’s open offer to help anyone who asked for help with their business, we’re fast at work on getting responses out. In advance, I’d like to thank Jason Womack, Dan Waldschmidt, and Stephen Denny for adding their insights to the post comments so far (and Dan’s been on bit of a tear! Kick ass, sea bass!). We’re not going to solve your problems for you though.

What the fuck?

You heard me. We’re NOT. Going to SOLVE. Your PROBLEMS. For you.

We will, however, offer you guidance, resources, tools, and insights so YOU can either solve your business challenge yourself or connect with people who can help you solve it. Pretty bitchy of us, eh? It’s the whole give a man a fish/teach a man to fish argument. We’re ALL about teaching YOU to fish. And while I never thought I’d have to lob this type of disclaimer over the fence, it appears as if I might:

We’re giving you our help for free, so don’t be a dick, mkay? We’re never going to give you the advice you want to hear. We’re going to be total frontstabbers and tell you what we feel you need to hear based on the information you’ve given us. How about ya say “thank you” — because this is a pretty nice lineup of folks you’re getting help from. Me? You know how I roll and there’s no hugging.

So, in the spirit of getting you where you need to go — how about a FREE eBook? Shit howdy, yes. But first, I wanted to tell you about my new down comforter. Sleeping under it is like cuddling-up with a blanket filled with duck and geese dreams and it is probably the reason I won’t have a successful romantic relationship over the winter (’cause I am quite reticent to share the fluffy motherfucker).

I also ate a breakfast taco this morning. Oh-so-simple, a small tortilla filled with eggs and extra thick and crispy bacon. It was as if a teeeny tiny pig crawled into each one and made himself all crunchy for my culinary pleasure. But I digress (twice).

A Free eBook!

D’ya know Phil Gerbyshak? You should. Or…maybe you shouldn’t. You probably shouldn’t know Phil if you’re interested in candy-coated bullshit. You should skip connecting with Phil if you have a hard-on for disingenuous people who will waste your time.

You should also skip connecting with him if you like to be surrounded by assholes. He’s going to throw the bell curve (and horribly).

But if you ARE interested in getting to know Phil, he has an easy way to make that happen. Yesterday, he just released his brand new eBook The Naked Truth on Social Media. It’s yours for asking, and it will cost you zilch except your email address.

To get your hands on a copy of this eBook, just click the hedgehog mocking you with his tongue below. That right there…that’s some truth. NEKKID! Just look at that tongue. Dirty, dirty little hedgehog.

mocking you hedgehog

So there ya go — yet ANOTHER no-cost resource for you to boost your business. Tomorrow, there’s a guest post coming as I’ll be at Ad:tech New York 2012.

Get out, go vote. We’ll see you tomorrow.

 

Is Facebook Hiding Your Messages?

After last Monday’s post filled with Facebook shenanigans, I guess I should have suspected that said shenanigans would continue until I got around to purging my friends list. I’ve been busy. Living. Working. Haven’t done that shit yet. And well, here’s the tasty nugget I woke up to in my Facebook Messages inbox on Monday morning:

Here’s a slow motion replay of my reactions:

  1. WTF?!
  2. WHO is this?
  3. HOW is this guy a Facebook friend since I don’t know who he is?
  4. WHAT on earth is this dude talking about?
  5. Thanks for insulting me and determining of what I am worthy. Saves me the time and effort. Cause apparently, I’m a BITCH. A bitch who has NO idea what you’re talking about.

So, owning the fact that I’m a complete, disrespectful Evil Lady Who Ignores Facebook Messages – especially ones from people I don’t know who are apparently (and unbeknownst to me) interested in me in some sort of social/romantic manner – I decided to dig into the issue.

As The Facebook Turns – No More Message Notifications

Since Facebook went through its gazillionth change in the past year, I found myself not receiving any notifications of messages and few relating to comments. I was actually pretty delighted for the decreased email volume. So, to see what Mr. Disgruntled was talking about, I took my Evil Lady Who Ignores Facebook Messages self over to Facebook.

Here’s what I see, probably like you when I click on my Messages icon:

I don’t know about you, but I see FIVE messages. If they appear to be unread, I click through and read the unread messages from this window. Given that I can receive up to 20 Facebook messages a day on occasion, if you’re not showing up in this “fast five,” I ain’t gonna see ya.

I scrolled up Mr. Disguntled’s message feed to me and, indeed, he had asked me on November 28 if I’d like to go grab coffee sometime. Prior to that, we’d even shared a 4 or 5 line Facebook chat conversation in early November regarding…the weather. Given that I am ice cube-chance-in-hell visible on Chat, it’s not surprising that I’d forgotten about this exchange. So yeah – he’d asked me to coffee. Sent me a few links. None of which I’d seen. He happened to be friends with a few of my close friends here in Denver, which could explain why he got through my Firewall of Friendship.

But more importantly – how many other messages was Facebook hiding from me with their new notification system?!

Digging Deeper – The “Others”

So, I posted something on my PERSONAL Facebook wall about not getting message and comment notifications and my dear friend Colleen chimed in with – ummm…do you know about “Other” messages?

I’m like – what OTHER messages?

And she showed me. Just like I’m going to show you.

Go to your Home Page on Facebook. Click on Messages in the left hand sidebar. When you do that, something mysterious happens…you’re introduced to The Others.

When I clicked on that Monday morning, I had 58 messages swimming around in there. People I’ve shown this trick over the past two days have had numbers ranging from the 20s to over 100, and some dating back to the beginning of the year.

Now, if you’re running a brand page and trying to figure out why responses to your Events are down, this is why. Most brand page events go into The Others folder, just like the shitty movie starring Nicole Kidman goes into the bargain bin of DVDs at the grocery store. (Who buys DVDs at the grocery store anyways?)

In those Other messages were notes from readers of my blog and invitations to events that I would have really liked to have attended. (There was also the unread/unseen invitation to join the gentleman above for coffee.)

How could I stop these messages from going into Facebook’s sneaky, inconvenient Information Purgatory in the future?

The Answer: Reclaim Your Facebook Notifications

If I’m going to have passive-agressive missives flung in my direction, I want to be fully in control and conscious of the behavior that’s inspiring said missives. I also want to be participating, dammit. So I went into the Facebook Account Settings and I’m going to guide YOU through how to get those Message and other notifications back that Facebook mysteriously took away.

Step #1: Top Right Hand Side of Your Facebook Page

Step #2: Top Left Hand Side of the Next Page

Step #3: UNCHECK THIS DAMN BOX!

Step #4: Set Your Notifications

Scroll down the page until you see the Notifications section. You can click on each of the headings (Facebook – where you’ll find your Message notifications – is shown here) and set up the type of emails you want to receive.

No More Hide-And-Seek With Facebook Messages!

So, it would appear that I’m not necessarily the Evil Lady Who Ignores Facebook Messages after all. Facebook’s bogarted all of our notification settings and it’s up to us to reclaim them. And The Others? Hells bells. Go ahead and tell me how many messages you have in your Others folder. I have a nifty, wintery prize for the person with the most! Caveat: you have to upload a screen shot showing your profile name AND the message bubble to the right side of the Others line.

Now, this weekend, I’ll be doing that (apparently) much-needed Facebook Friends purge, as one of my true friends would have rattled my cage in other ways if I’d been ignoring them, as they’d know it was completely inadvertent. And for the record, the gentleman in question appears to have blocked me on Facebook, so I couldn’t even send him a message explaining the scenario.

The next time you assume someone is ignoring you, one of two things is most certainly true:

Option 1: They are ignoring your messages.

or

Option 2: They’re victim to Facebook’s definition of “important” and really have no fucking clue that you dropped them a line.

In my case? Option 2 prevailed.

Happy Facebook Notifications Reclamation Day!

 

So, a Vet and a Food Truck Walk Into a Bar…

local business social media entrepreneur magazineI’m big on buying local. If I can, I’ll hit up my weekend farmers markets for my produce and buy at locally-owner businesses before hitting a big box retailer. Why? Because these are entrepreneurs – just like me. They get up every morning and open the doors to a place that lets them do what they love.

I’m really fortunate that the folks at Entrepreneur Magazine give me a lot of leeway with what I cover in my column each month and how. So, in the October issue, I decided to go and have a look at hyperlocal businesses that have achieved success through social marketing. Sure, you have to have a kickass product to back up the online hype, but I found two businesses on opposite sides of the country – a vet practice in Southern Florida and a food truck in Seattle – that each took VERY different approaches to social marketing and each found tremendous success.

Stop by the column: How Two Small Companies Are Driving Revenue Using Social Media (in your print editions as Virtual People, Real Dollars).

I know a fair share of my readers operate and consult with hyperlocal and local businesses. I’d love to hear your thoughts about these two companies and other ideas that are bouncing around in your head. Local businesses are the backbone of any community and it just tickles me like Elmo to have had the opportunity to meet these folks and hear how they’re hitting it out of the park with a combination of keystrokes and kickass product and service.

PS: I know full well that a food truck and a vet practice can’t actually walk into a bar. But it would be fun to watch!

The Bitch Slap: Blinding Audacity

social media audacityHi…yeah – is Bullshit in? No, It’s okay. I’ll hold.

Bullshit always keeps you on hold, doesn’t it?

The lines of communication propriety have become inarguably blurred by technology. I addressed this awhile back in a diatribe/personal memoir on online stalking, but think it bears repeating in a slappier tone. So let me rack my Bitch Slapping hand like a shotgun and say this:

Our audacity is blinding.

The social web is a brilliant tool. If used wisely, it offers greater insight into those people who matter to us most. Friends, family, colleagues, customers and clients all now have the opportunity to share their lives to any degree they see fit – from conspicuous absence to annoying overshare and every iteration in between. But here’s the rub: just because you can see someone online doesn’t mean you know them. And it certainly doesn’t mean you have access to them.

I don’t know about you, but the level of faux-social intimacy bullshit I deal with every day is astronomical. There’s nothing I adore more than a personal note from a reader or having the opportunity to answer a question for anyone who asks, but my social networks are becoming overrun with people who think they know me. Well, ya don’t. Here’s what you know about Erika: the persona. There are a select group of people in the Inner Sanctum, the ‘hood. But the rest? You’re standing outside singing “How Much is That Doggie in the Window?” and looking at an Irish Setter.

I know I’m not the only one who deals with this, so before I go from Erika to see-you-next-Tuesday in five paragraphs flat, let’s get to some common sense rules for the social web. These are my rules and perhaps not yours, but I think much of it is common sense. Let’s take a spin on the Train to Communication Propriety and stop this epically fucked devolutionary process back to knuckle dragging Neanderthals that club Jane on the head and drag her back into the cave so we can sneak a look at her Facebook profile when no one’s looking.

Text Messaging

If you get someone’s phone number, that’s a pretty coveted thing these days. Don’t blow up their phone with multi-part text messages. If it takes more than two texts to get your point across, pick up the goddamn phone and have a 30-second conversation. For fuck sake, if your fingers work to text, they work to dial. And yes, I am occasionally just as guilty of this as anyone else. Texts are great for where are you, what time, which brand of ketchup do you want? queries, but they suck ass for dialogue. Dial. The. Phone.

Facebook Profiles

I’ve been pretty lax with this but that’s about to change. My personal Facebook profile is for my family and friends. If I haven’t met you IRL (In Real Life), do you really need to see the pics of me and my girlfriends having dinner? No. Because that’s personal and requires a certain level of intimacy. I love connecting with my readers and hearing their stories and truly respect anyone who sends me a friend request with a clarification on how I know them. Just ask one of my besties, Merredith – I’d met her at a conference and was knee deep in shit, couldn’t remember and even denied HER friend request on Facebook. Alas, I’ve also now spent last Thanksgiving and Christmas at her family’s house. I also know quite a few people who use their personal Facebook profiles for their business colleagues and communications as well. That’s fine. That’s your decision.

But the moral is this: understand what you’re doing. Think about what you’re asking when you click “Add to Friends” on Facebook. It’s a pretty big level of ask. It’s not just a button. I built a Facebook Fan Page so people could reach Erika without seeing the things that really aren’t quite their business. And the same goes for you – you probably don’t think I need to see the pictures of your daughter’s birthday party or your brand of political rants. If someone you see online offers a link to their Fan Page on their blog, but not a link to their personal profile (ahem…coughs…points), maybe there’s a reason. It’s pretty audacious to ask to be let into someone’s personal life. Just think of who you’d let inside the front door of your house – any yahoo selling magazines or the person you share three yoga classes and carpools with each week? Methinks yoga person wins out.

Relationships Are Earned

This digital access we enjoy – it makes things way too easy. With a Google search, we can find most anyone and the only way to avoid being found is to stop putting it out there. But we should never forget that relationships are earned. Just as flinging a business card at someone doesn’t mean you’ll get them as a client, seeing someone online doesn’t mean you know them. Relationships built over the social web take time and nurturing, just as with any in-person relationship. Why should anyone “be your friend” after exchanging a few blog comments or tweets? After shaking your hand at a conference? I think a good rule of thumb is this: if you’d invite the person to a dinner party where you could only have 20 guests, would you invite them? Granted, the parties are different for both business and your personal life – you have to be the one who decides the boundaries – but we only have so much bandwidth.

Use your bandwidth wisely. Take the time to bask in deeper relationships instead of skipping rock after rock across the surface of human interaction. Stop collecting people in your personal life. In my eyes, I need a select group of incredible relationships, not a plethora of mediocre ones that detract from the time I can spend on the ones I truly want to nurture.

The Desire to Connect – Go Forth and Don’t Be a Douche

We want to feel connected and now we have all of these buttons (Like, Digg, Stumble, Reddit, Add to Friends, Follow, Buy) that give the illusion of connection – but how are we truly connected? When the shit goes down (as it has on this blog), who’s going to be there and have your back? Who’s going to notice if you’re gone?

More importantly – who will YOU notice when they’re gone and reach out to help when needs must?

My readers – you – you’re the reason I get to do what I love. You make me laugh, you’ve been there when all hell’s broken loose. And many of you have come to be my friends and I hope I get to meet each of you one day. I never expected to be invited to your weddings and I don’t know your parents. I only know the persona – what you choose to share with me. And I respect that. How can we change the culture of People Collecting into one where we keep building relationships, but on different levels? I treasure that I’ve earned each of you coming back, post after post. I wouldn’t trade that for the world. But no offense – I don’t really need you to listen in while I chat with my mom, y’know?

So, you’ve been slapped. And I have, too. Enough with the over-asking and false senses of familiarity because a button says we can have it with a click. It’s time for me to rethink just clicking a button and consider what those clicks mean. I tell my clients all the time: it’s not how many fans you have on the boat – it’s how many who would jump in to save you when the shit goes down. Even the Titanic had a max capacity, y’know?