I’m a huge fan of SitePro News. It serves my geek side and there’s always a wide variety of content on everything from social media to other online trends.
What I’m not a huge fan of is reading a blog title, being enticed to click and then reading an article that gave me jack shit. This happened recently with SitePro News.
I got a snazzy email (which I always open) and saw the OMFG awesome topic: 5 Best Practices of Content Distribution. I clicked on that shit faster than an offer to win an iPad. And I was disappointed. Guest blogger Bradley Haas took 1277 words to give WebPro News readers absolutely ZERO actionable items.
So today, I’m giving one of my favorite blogs a Bitch Slap and finishing their blog post for them as well as dispelling some absolutely crap advice. And hey, WebPro news – I’d be delighted to be a guest blogger sometime. I won’t even drop the f-bomb.
Blogger Connections: Bradley recommends “using services that will connect you with other bloggers. These are great for not only getting your content posted elsewhere but also for getting guest bloggers on your blog.” What he didn’t share is now to do this. In July, Kikolani published an indispensable list of resources for bloggers, including some useful community-driven tools like Scribnia, Technorati and Guy Kawasaki’s Alltop. I’d also like to add Blog Catalog to that list.
What Bradley also forgot to mention is that becoming an active reader and commenter on your favorite blogs is a great way to build community. If you don’t read, you have no business writing. And if you’re not reading other blogs, why will anyone read yours?
Publishing on Reputable Websites: Next, Bradley shares that there are “numerous well-established article databases and other content-based websites where you can submit your content. “ Alas, no list – but never fear. I’ve made one for you:
Demand Studios: If you’re a beginning writer looking for pocket cash, you can write for Demand Studios on a variety of topics. I’ve personally made thousands with them and while I no longer write for them, they have strict editorial guidelines to ensure your content submitted is top-notch. You can click here to submit your resume – they’re always looking for writers and give every writer a bio (great for bringing traffic back to you). By the way, Demand Studios provides the content for top sites like Overstock.com, Livestrong, eHow and more.
eZineArticles: Admittedly, half the content on this site is total crap, but you can’t ignore their top-notch Google page rank. They do have an editorial review process and WILL reject articles. It’s a great place for you to submit content that’s been previously published on your blog, republish special reports and develop new article marketing pieces that establish your authority on a subject. If you’re a WordPress blogger, there’s an eZineArticles plugin that makes cross-publishing even easier (but I don’t recommend the simultaneous publishing option – always publish to your blog FIRST and then to eZines a week later).
3. Keep Track of Published Content: “When syndicating your blog posts and submitting them for inclusion on several different websites, you will want to make sure that you are keeping track of each place they have been submitted to and published. Part of building your credibility is that the content that you write is applicable to more than just your immediate readers. Make sure that you are keeping track of where your content has been published in order to write more content that appeals to those particular audiences.”
Yes, Bradley. But how do I do that? Well, you can check out applications like Lijit (my favorite) and the Apture toolbar (Shelly Kramer has one installed on her blog and RedheadWriting will have one next week! Just scroll and watch the top of the page). Both of these applications can be fully integrated with self-hosted WordPress installations and email you weekly stats on top content, shares and more. What I love about Lijit? You can see if your fans are searching for something you haven’t written about and voila! – proceed to write about it.
You should also install Google Analytics on your blog along with the Google Analytics for WordPress plugin to track top content. Oh, and bonus: don’t forget to install the XML Sitemap plugin, too. Makes sure that the search engines are notified when you publish new content! (and with that, we’ll move on to #4)
4. Publish Press Releases: “When an article, blog post, or video is being syndicated, it is completely appropriate to submit a press release. This doesn’t need to be an incredibly formal, pricey press release. There are many free press release publication services that will allow you to post as many press releases as you wish. Having your content syndicated is big news, make sure that you are reporting it!”
OMFG – absolutely not. If I catch a single one of you issuing a press release about having published a blog, I’ll kick you in the nuts. “Syndicated” means you established an RSS feed. Christ, any monkey can have an RSS feed. THIS IS NOT NEWS and remains a major issue in the media community. If you issue a press release with absolutely NO NEWS IN IT (“Hi! I just published a new blog! WOO!”), you’re killing your chances to get press when you actually DO have news (“Company XYZ who issued a crap press release three months ago just acquired $12m in venture funding”).
Publish a press release when you have news to share. Don’t be a douchebag and think everything going on over on your blog is newsworthy. Writing is not revolutionary.
Online press release distribution engines have tons of benefits for SEO purposes, however. Here’s a simple primer from WebHostingGeeks.
5. Tweet and Digg About Published Content: Tweets and diggs are like mini, severely informal press releases. If you don’t have the time to sit down and write a press release the moment you find that one of your posts or articles has been published, make sure that you are at least tweeting about it. All of your twitter followers will immediately be aware of your content being published and if they haven’t already had a chance to read it they will be more inclined to do so.
OK, first and foremost, Twitter and Digg are brand names and should always be capitalized. Secondly, no – social media channels are NOT places for “mini press releases.” They’re communities. And again, if you’re writing a press release about having just published a new blog, I will kick you in the nuts. If you’re not going to take the time to build a community, get out of my pool and stop peeing in it.
Using tools like Twitter and Facebook Fan Pages to share links to your content with your community is a killer tactic, but don’t forget about the power of social bookmarking. Sites like StumbleUpon, Mixx, Propeller, Pitch Engine (only for press releases – REAL ONES, dammit!) and Delicious offer multiple opportunities to share published content with audiences looking for the same type of content. They’re also great traffic generation tools (23% of RedheadWriting web traffic comes from StumbleUpon, by the way).
So, that’s it. I hope you found the resources useful and an improvement over the original blog over on WebPro News. And if you have any tricks up your sleeve you’d like to share, leave a comment. We all get better through sharing (and bitch slapping).
And by the way, if you enjoyed this post, you might also like Screw the Duplicate Content Penalty: Three Easy Ways to Repurpose Content.