The Bitch Slap: On Controversy

This video is NOT SUITABLE FOR WORK. Unless you work at T-Shirt Hell or in your home. Or at a coffee shop or office with headphones.

Don’t say I didn’t tell you.

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38 comments
Lauryn Doll
Lauryn Doll

I just love the way you said... "your customers ... [have] nosepicking problems, on their period, prematurely ejaculate..." in a random yet relevant manner.

Lou
Lou

This is really more Barbara Gordon than Batgirl... also #3

LyndawithaY
LyndawithaY

well, I'm pretty sure I just feel in love with you a little bit with that post. : )

Arif Gangji
Arif Gangji

People crack me up. We just donated a big chunk of change to help low income kids in Denver get a good education and we LOST Facebook followers. You'd think we thew the kids in a labor camp or something.

Randi Pierce
Randi Pierce

This video is SO GOOD on so many levels. I totally, I mean totally, see myself filtering my message and the content I share for the exact fears you mentioned. It's all just bs we convince ourselves is truth. Luckily enough I got the bitch-slap ; ) Thanks for keepin' it real.

Leon Noone
Leon Noone

G'Day Erika, Wow!! You in my little old Aussie face. In the sprit of your advice, I refuse point blank to use any word where I have to replace letters with dots or use absurd artificial words like "freaking" because I think I shouldn't swear. Like you say, polarization has many faces. ....... and other more delectable anatomical appendages. Keep slapping! Have fun Leon

Torrey Shannon
Torrey Shannon

Just when I think your material can't get any better, it does. Thank you for getting fired up for all the right reasons. :)

Peter Gault
Peter Gault

In my head Mr. Aykroyd & Mr. Belushi were singin' in the background as I listened to you. It's 10:03pm CTD and I am happy. Thank you :)

Carol Smith
Carol Smith

The only thing missing from this video ... your hands around some pencil necked idiot that is afraid to embrace the ideas and input of others. NO company is successful without the input of its' employees. If the 'big wigs' are the be all/end all, then there wouldn't be more than two people at any company in the world. :) Keep slapping! Eventually people will get it.

Paul Jones
Paul Jones

Brilliant. Just hearing "Start the conversation" was the thing I took away first and foremost from that slap. Muchas Gracias Mi Amiga.

Anna Cummins
Anna Cummins

The best bitch slaps I've had in awhile! Amen!

Brian Watkins
Brian Watkins

That's awesome, and a valuable reminder that you can't please everyone and that trying to do so waters your message down. That's unfortunate that a company wouldn't want their brand associated with honoring an event that was pretty significant for everyone.

Lewis LaLanne - NoteTakingNerd
Lewis LaLanne - NoteTakingNerd

I love feeling the fury! One thing I've found that with working with clients is how it's customary and normal to have a knee-jerk reaction that tells us that broad focus/appeal is best and that narrowing is bad. An example of how this plays out is the person who writes a book centered around weight loss and then comes to think that this would be too narrow of an audience to address because in the process of losing weight with this system, they’ll be becoming a healthy person so they in turn decide to call the book, “Total Health Makeover” and this completely kills the allure of customization. Think about how if you have a headache, you seek out headache medicine. You don’t seek out the big bottle on the shelf that just says, “Medicine – Cures Whatever Ails You”. People in business think they’re geniuses when they take something and offer it to everyone. They think this is the key to success is appealing to a broader audience. And this is what kills the desire for their product. A brilliant example of someone who was smart about doing this was Johnson and Johnson with “Baby Shampoo”. The smart marketers in office at the time this product was created didn't have the reaction that said, “If this is good for babies, it’s good for everyone. Let’s take the 'Baby' off the label and just sell it as shampoo so that millions more people will buy it!” Nope. And what happened is that this led to adults making the logical leap that if this shampoo is so gentle it keeps babies from crying, then if they didn’t want to feel searing pain in their eyes as a result of getting shampoo in them, they should buy it for themselves and that’s why decades later they’re still making a shit-ton of money selling it. People like to feel they’re getting specific solutions to specific problems. They like to connect with people they want to be exactly like or that they feel like they're like already. The way that you narrow your niche is to eliminate 80% of the market and focus on the most powerful 20%. When you’re talking to everyone, you’re talking to no one. What you should be striving to do is alienate your non-prospects. Your message should repel MOST people. You know if it repels most people, then it’s resonating powerfully with the 20% who are perfect for what you sell. When you narrow intelligently, you capture more market than you would if you made your claims big and broad. Your niche always begins with a need inside your customer that isn’t fulfilled. We people like to feel we’re getting specific solutions to specific problems. The way that you narrow your niche is to eliminate 80% of the market and focus on the most powerful 20%. When you’re talking to everyone, you’re talking to no one. I love how you inspire us to alienate our non-prospects. Your message should repel MOST people. You know if it repels most people, then it’s resonating powerfully with the 20% who are perfect for what you sell and your personality which really comes into play if you're doing one-on-work with clients. It's so counter intuitive to think that when you narrow intelligently and market to a need inside your perfect prospect that isn't fulfilled, you capture more market than you would if you made your claims big and broad. Thank you for reminding me of this universal truth Erika!

David Glow
David Glow

Awesome. This video went from zero to F- YEAH in under 5.

Thomas Rector
Thomas Rector

Oh FUCK YEAH! (technical problem resolved). SO many times I watch clips and say "I'll never fucking get that fucking 5 minutes and 41 seconds back". But not yours. I watched it three times. I'm trying to figure out who I can send it to who will actually "get it". You rock, girl. Don't ever change.

mzamy
mzamy

Everyday when I wake up I decide I'm taking my day from "Zero to Fuck Yeah"! And I'm not letting a single Fucktard get in my way! You rock (and I kind-of have a girl crush on you) xo

Tracy Kaye
Tracy Kaye

You had me at from here to fuck yes.

Thomas Rector
Thomas Rector

What honied? Video is "currently unavailable". WTF?

Rochelle
Rochelle

You could not have enticed me more, had to grab the earphones and cry in my fucking glass office...thanks for the slap (seriously 45 people taking nervous glances at the boss crying in her office)

marketing expertise
marketing expertise

When you open your mouth - whatever the venue or platform - be prepared to be criticized or ignored. I'll leave you to decide which is worse.

Serina
Serina

Awesome! Thank you for being you - authentically you - all the time!

Vicki
Vicki

F..... Yeah! You make my days better girl.

Marisa
Marisa

Great slap as usual Erika. And "Fucktard" is now my new favorite word.

John
John

More diatribes, Erika! : ) Loved it. And here's something for you from the New Yorker (Test Your Fashion IQ) — To show that he’s a regular person, Mitt Romney has been ditching his navy blazer and boldly appearing in dad jeans and shirts with the sleeves rolled up. This look is called: (a) Casual Serial Killer (b) Hot Mormon Pimpin’ (c) Fifty Shades of Sears

Bill Dorman
Bill Dorman

I shut my door for that? Where were the pics? You would probably be more effective if you just weren't so docile and added a little personality to your message. Was I wiping spittle off my screen or was that yours? I don't disagree but I always take your message to see how that applies to my industry and our agency specifically. We are a commercial insurance agency, which nobody likes until they need it.....but everybody will buy it.....:). And I'm just trying to see how polarization and controversy would work with our model. Somebody needs to be the trailblazer I suppose.............

Tanya Storm
Tanya Storm

Sing it, sister. You really put that in terms anyone can understand, well anyone with half a brain and an open mind to doing business in a real, honest way. Thanks for the slap!