This community was built on audience feedback. What you see today is what you’ve asked for. Frankly, I’d be an idiot if it were anything but. Customer feedback isn’t just a tool for business owners to have in their toolbox — it’s possibly the single most important guiding force in the future of your business.
Will you just survive, fail miserably (or silently), or move forward in a way that makes people go, “Damn — how did he do THAT?”
Customer feedback. Yup. It’s the ticket.
In my latest column in Entrepreneur Magazine, I sat down with Butch Milbrandt — co-founder and co-owner of Milbrandt Vineyards in the Washington Valley — and explored what customer feedback meant to his business.
They’re family-owned. 100% private. And they’re the reason you get to drink a fair number of wines you pick up at the store.
How did this family go from a legacy of farming to being a leading bottling facility for wineries up and down the West Coast?
You got it — customer feedback. Listening.
So grab a glass and fill it up with feedback. Check out what Butch has to say.
PS: I met Butch and his wife on a flight from Denver to somewhere or other last year. He saw me reading the latest issue of Entrepreneur and when I was done, he asked if he could borrow it. We got to talking about his family business and I eventually interviewed him for this column. So, if you’re looking to pitch me for a story, I highly recommend sitting next to me on an airplane. 🙂