The Part Where Erika Interviews Gary Vaynerchuk — and you can WIN his new book!

Here’s the rub: y’all know I don’t pimp shit on this blog unless it’s my shit. Why? Because it’s not my style. And if I started doing that all the time, you wouldn’t know what was remotely decent and worth your time or just another piece of affiliate crap I’m looking to make a buck on.

About a month or so ago, Gary Vaynerchuk reached out to me to see if I’d have a look at his book that was coming out.

I was hesitant.

First, I know it’s Gary (fucking) Vaynerchuk. He’s a force of nature. Aside from that, he uses the word “fuck” just as much as I do. So who the hell was I thinking I was to not jump up and down and say, “Yes! Yes! I will rub my book all overz my boobzzzzz YES!” for Gary V.?

I was hesitant because most social media books are crap. They’re great for NOW and in about two months, they’ll be useful as fuckall.

I told Gary I’d have a look. And I also gave him another condition.

See, when folks are launching books and they reach out to you for help, you’re not the only blogger/influencer they’re contacting. Nor should you be. They want to reach as many people in as many audiences as possible. But the last time I did this for an author, I got shafted. That person barely promoted the post and even said that they were sorry, but “so many people wrote about the book today” that the person in question hadn’t gotten around to my post.

That’s shitty. Have to admit, still kinda had the taste in my mouth.

So I told Gary — and he was welcome to take it ot leave it — that if I dug the book, I’d be more than happy to share my thoughts with my audience in a Skype interview. But I had to be able to release that video outside of the onslaught of other folks working to promote his new book.

And you know what? Gary said yes.

Boo-fuckin’-yah.

Here are a few things you need to know about Gary:

  • Nicest guy, like possibly ever. I want to send his wife an engraved thank you note for taking him off the market, as if he were single, none of us ladies would get anything done EVER.
  • He’s so un-full of shit that it’s startling. His book pulls no punches (ha ha, see what I did there?) and calls out mistakes as well as offers praise when each are due.
  • As someone who’s been doing this “social media” stuff since early 2008, this book is NOT a waste of your money.

That’s Why I’m Giving 10 Copies of Gary’s New Book Away

I’m buying them to give to YOU. They’re not promo copies from Gary. They’re bought with my cash and shipped directly to you via Amazon.

Watch the video and see how you can win a copy. (PS: This is open to US residents only because of Amazon and all that shit.) DO NOT LEAVE YOUR COMMENTS ON THE YOUTUBE VIDEO. Leave them here. I’ll pick a winner on Friday of this week.

The book? It’s sexy — inside and out. And Gary — thanks for being a completely stand-up fella, for your time, and speaking your mind and reaching out to a little old gal with a foul mouth to see what she thought about your book.

PS: you can check out the book on Amazon here and even read the reviews. I’m not full of shit — the book is good.

PPS: Isn’t that an awesome scrunchy face I’m making in the video thumbnail?!?!!!

77 comments
TheWriterKozak
TheWriterKozak

@BizNasty2point0 is my favourite brand on social media. He's an individual NHL player - not a company - but he does sell apparel at Sauce Hockey. He's the best because he just tweets funny shit, whether that's posting pics of him partying in Las Vegas, chirping teammates or other players in the league, and hillariously posting the twitter handle of whoever disses him ( so his followers can insult them. He's made many people delete their twitter account based o just re-tweeting some of the vileness he receives on Twitter). 


I could read this his tweets any day of the week and laugh. When he does pump Sauce Apparel, it's in a good way, as in he gives away apparel to homeless people or kids. Drawing a nice big professional athlete salary helps him be nonchalant about tweeting out "right hooks", but still, he's the best.

TheWriterKozak
TheWriterKozak

Loved the conversation. It was practical and to the point which was just my style. I don't care about the curse words ( and I don't know why anyone would care) as long I can learn and use the knowledge. Thanks for the convo.

abqandrea
abqandrea

Best brand on social media??? From back when I thought Twitter was overrun with strange people and millions of them to boot, comes along this guy that someone recommended I follow. Every day he posts this thing: "good morning! How can I help you today?" I totally didn't get it. I thought whomever this guy was, was crazy. How could he help people? Wouldn't he get innundated with thousands of idiots every day?


That guy, of course, was Gary V. And he's still doing it. So, from back when social SEO was a really new and foreign thing to most of us, my favorite BRAND is Gary Vaynerchuk.

louissokol
louissokol

Sounds like a great way to work with businesses and not fool them with useless stuff that seems good to them as novices. Social media is not static, it is changing every day. Everyone has to adapt or will use it less effectively than they could and should.

Dell has mastered social media and how they interact with the public. Thumbs up for Dell.

Trevor Wessman Lavelle
Trevor Wessman Lavelle

Grow a set. Test and learn. I now idolize Farmer Ted (Anthony Michael Hall's character) in Sixteen Candles even more!

While it all starts at the top with more traditional media, the new Anchorman promotions strategy, which includes social, is amaze-balls. I've never seriously considered buying a Dodge and may not--realistically--be seriously considering buying one now but I know that inside every new Dodge is the smell of rich mahogany and leatherbound books (hopefully not Bigfoot's dick) because they're endowed with copious amounts of Ron Burgundy swagger. Which means, as I aspire to the heights of a Ron Burgundy, that I must watch each one back to back. Oh, and by the way, I'm also watching an f'ing Minot, MN (where in the world is Minot...) newscast on YouTube because Ron Burgundy is co-anchoring, too. WTF?? Brilliant.

jewelfry
jewelfry

@Trevor Wessman Lavelle I can't believe I forgot about that one. My husband and I were cooking dinner the other night comparing what I'd seen online, and what he'd seen on the sports channel. Ron Burgundy is on fucking fire!! 

Trevor Wessman Lavelle
Trevor Wessman Lavelle

Yes!! My finger's been hovering over the 'Buy Now' button on Amazon since I posted this! Thank you @Erika Napoletano! Your good money spent on this book to give one of your fans will not be wasted! F to the U to the C to the K yeah!

ilovegarick
ilovegarick

Aww, wow.. that's really cool that you're the one buying 10 copies to give away. Can I ask what the difference might be with Jab Jab Jab Right Hook as versus The Thank You Economy or even Crush It? 

I think Applebees is doing some great customer engagement with their #spiritedchef video series. They've hired a celebrity bartender, @cdelpech to create customized video responses to consumer tweets.

heh, celebrity bartender? Well, I had read an article in Eater about the world's most expensive cocktail at $12,916 and challenged them to top that. The video response I got back was simply incredible: 
http://youtu.be/0Brre-Y-V-k

Erika Napoletano
Erika Napoletano moderator

@ilovegarick First, TYE and Crush It are more traditional business books. Pages of text. JJJRH is a gorgeous how-to guide that visually explains successes and mishaps alike so you can actually SEE what to do and what NOT to do. Hope that helps!

AndyWinters
AndyWinters

I loved the video and have a hard time commenting on what BB is doing well on social media. I do have some film projects I am involved in and we are just starting to promote our projects via social media and would love to get off on the right. Foot by leading from the " Oh fuck" and the "Fuck Yeah!" Companies that are doing it right. And wrong.

carolgcolman
carolgcolman

You and Gary V rock - it is almost too much greatness to have on the screen at the same time.

Ceci New York does great things on social media. In just about 10 years, Ceci Johnson has become the queen of couture invitations. Between her Facebook posts, magazine, instagram, pinterest, and twitter, she has it all covered in a really authentic way. Having met her, I find that she has perfectly expressed her personality in her brand across all platforms. It is a goal to which I aspire. Can I get a "fuck yeah"?


ShannonLagasse
ShannonLagasse

I love the branding at sarahjenks.com. She's amazing. She really knows her people, is clear on her message, and her branding is beautiful. She always has something to say that combines warm-hearted compassion, no-nonsense talk, and thoughtful insights. Everything is just gorgeous and elegant. I'm like, daydreaming in my head right now. :]


Of course, as beautiful as her branding is, I have to say that I probably definitely resonate more with the "Fuck yeahs!" on your site and the witty sarcasm that is the TMF Project. I don't think I've gone a day in my life, literally, without dropping the F-bomb. :]

Erika Napoletano
Erika Napoletano moderator

@ShannonLagasse delighted to say you've won a book. Email me at erika at erikanapoletano dot com with your shipping address!

FeldmanCreative
FeldmanCreative

Hi E,

Fun interview with that nut job. I have to nominate Earth Rated Poop Bags (http://earthrated.com/). I mean their shit is just awesome. It's actually about shit and they shine it up big time.

I had this idea to do a case study/roundup type post to answer the question I get often, "How do I do killer content with a boring product?" (I guess Jay Baer had something to do with this.) 

So I thought, "Let's aim low." I chose the shit business and started hunting 'em all down. When I was done with human ca-ca, I moved on to cats and dogs. This relatively obscure company simply has created a doggie lovefest and made poop bags sexy with what their doing. All their media is adorable as a puppy (he said like an 80s NBA player wearing nut huggers.)

I'm not shitting you. Send me a copy of that fucking book, please continue hijacking my mornings with your emails and blogs, and keep passing the open windows.

Barry

Oh yeah, my shit post: http://www.convinceandconvert.com/content-marketing-2/7-content-marketing-poop-scoops/



Erika Napoletano
Erika Napoletano moderator

@FeldmanCreative Dear Barry -- delighted to say you've won a book. Email me at erika at erikanapoletano dot com with your shipping address!

jimmiebjr
jimmiebjr

I love how the National Hockey League works its social media accounts. LOVE.

The folks who run the accounts absolutely kill "sharability". That is, nearly everything they put out has a couple of nice little handles you can grab onto and give to someone else. Their tweets are re-tweetable, their video highlight packages are modular (want to show your friend that awesome pass and goal from last night's game? You can get JUST THAT ONE HIGHLIGHT. That's huge.), and...well...I love how they do what they do.

sdefrancesco
sdefrancesco

Hi Erika!

You and The Middle Finger Project are my favorites on social media. I'm a Natural Medicine Student and because my news feed is filled with the wellness world - I get a little too much bullshit in my feed about following your passion or becoming zen that really turns me off.

I like that you and The Middle Finger Project tell it to me straight, make me laugh, and talk about what it really means to be bold with your heart and your life.

I'm looking forward to using this book to find my people and figure out how to serve them the best I can!

bobbidust
bobbidust

Loved this interview! I bought JJJRH Monday morning and am loving it! The real world examples are awesome and serve as a guide for avoiding the screw ups major brands have had. 

Michelle_Mazur
Michelle_Mazur

My favorite brand is Fluevog. They do such an excellent job engaging their community, crowd sourcing advertising and artwork. They are really a word of mouth company and are all about engaging their small tribe of devoted fans. Great interview! 

rowersue
rowersue

Great interview - thanks so much. I will be interested to read and figure out what lessons are applicable to non profits and causes not commerce. Upworthy is my favorite on Facebook right now and in my inbox. And for companies Goldieblox.com rocks - promoting a product but girl power even more. 

It is snowing in Denver today in case you want to know what you are missing here back in the Rockies...

GeoffMacDonald
GeoffMacDonald

Thanks Erika! I love what Inspired by Iceland does on Facebook with visuals, both photos and very original videos (on Vimeo). 

IDEA360
IDEA360

Gonna borrow the BRAVADO.  Gotta get away from the brand being me...but hanging onto the H to H piece of it.   I am learning like crazy!!!!  Going to read this because I need to find the right way for me and it seems the examples will be helpful.

Eliza Stein... I am going to follow Kate... if she is killing it in your eyes, I am going to check her out.  

Thanks ERIKA!

jewelfry
jewelfry

Thanks Erika, 

Fun interview. It's a plus to find out about other brands doing it right in the comments here. Win, win!! Someone already mentioned this one but I would have to say "God" as well. I love the humor, what he's doing with the brand and the interesting, and not so annoying way, that he combines post from Twitter onto Facebook etc. It's a nice break from the usual and always makes me smile. I'm inspired to see what other example Gary has in his book. Fuck yeah! 

Aliza Stein
Aliza Stein

Hi Erika! My favorite brand that's killing it on across multiple social media platforms is Kate Spade New York. Love, love, love how they keep in brand character! :)

tomRmalcolm
tomRmalcolm

Hi Erika,

I love the Dodge Trucks videos with Ron Burgundy (Will Ferrell of course) I think it shows an "out there" sense of humor, reflecting and in sync with today's humor. As well as crossing over into what might not be considered "truck buyers" material. No macho men pulling big rocks around, etc. (wait, Burgundy is totally macho) Anyway, you know what I mean.

Tom

KlemmerSR
KlemmerSR

Great interview, headed over to buy the book when I don't win it on Friday :-) Professional brand that I love in the social media space is the LIFE Foundation - they rock it every which way from Tuesday. Personal brand is going to have to be Brittany Herself (Brittany Gibbons). I follow her blog, her Insta and her FB - I think she has more, but those are the ones I'm on.

Gary's tip to go start playing with the platforms your audience isn't on YET was brilliant. It's so obvious when you think about it. I'm a fucktard for not getting it until he yelled it at me.

Thanks again, Red! 

Emerson Dameron
Emerson Dameron

I love what the AARP does with Pinterest. It mitigates my fear of aging.


James Altucher has one of my favorite blogs. It's been around for years, but I discovered it through his "Ask Me Anything" thread on reddit, the perfect medium for him. reddit is a fiery baptism for most internet marketers but great for awkward candor, and Altucher brought it.

GordonDiver
GordonDiver

Great stuff and Bebe gets a backhand compliment. Gary demonstrating the walk. Greatest takeaway "Be Educated and a hands on practitioner" Fun and educational. 

kadeeirene
kadeeirene

My favorite quote in this interview: "Test and learn. If you're not out there playing on Vine, or Pineterst, or Snapchat (regardless of where your audience is) you need to be learning them, learning the psychology. It's about psychology, not technology. H2H"

I actually really love what Shaq does with social media. He was one of the first athletes to be on Twitter, he has a real voice, connects with his fans and is always trying some new platform and having fun with them. 

BAMcopywriting
BAMcopywriting

Thanks for sharing! I will have to look Gary up and follow him!

I'm tempted to cheat and say that Red Head Writing is somebody who does social right (because she does) but there are a number of bloggers and businesses that I follow because I enjoy following them. They are the ones who don't annoy me with self promotion every other status update. The ones who make me laugh when I log into Facebook for a break. Cracked, The Onion, and The Oatmeal are a few. Honest Toddler is probably one of my absolute favorites!

Erika Napoletano
Erika Napoletano moderator

@BAMcopywriting Delighted to say you've won a book. Email me at erika at erikanapoletano dot com with your shipping address!

AskAprilJ
AskAprilJ

Kudos - uh, I mean, Fuck yeah! I think a lot of (big?) brands miss the mark or put out a lot of what they think we want to hear but I respect real and genuine, always (even if I don't love every aspect of it). I'm a firm believer in the lost art of customer service, but the words 'customer' and 'service' have really become buzz words. My expectations are through the roof also - largely in part because I would be willing to go that far. I LOVE the H2H factor and cannot wait to see those three letters trending on Twitter! At the risk of sounding like a suck-up, you, Erika N, and Gary V truly are favorites for me. I am so drawn to your direct approaches! Your honesty and frankness are completely refreshing to me! The proof is in the pudding and you two are proof - no lip service! You are my heroes!

AskAprilJ
AskAprilJ

Barry (FeldmanCreative) reminded me of another...I really liked the way Zappos handled their 'shit products' recently! I also like the way each operator signs in and out, in their own unique way, on Twitter. ....This plays into my craving for keeping it real and being genuine (H2H) as well as #TheLostArtOfCustomerService. :)

jeffg11561
jeffg11561

I like what JetBlue is doing on social media. I recently received a call from them asking if I had charged a ticket that day...they were calling because they felt the transaction looked "suspicious." It turned out that they were right...I hadn't charged it and someone had somehow gotten my credit card info and ripped me of. 

I went on Twitter, LinkedIn and Facebook thanking them and letting people know how appreciative I was for their attention and call. God damn is I didn't get a direct message from them thanking me for sharing my kind words about them and telling me it was a pleasure to be of assistance. It made me feel even better than I already did about them. Very smart use of social media if you ask me!

@jason_
@jason_

Gary kicks ass across the interwebs. JJJRH is going to teach a lot of people how they're fucking up in their social campaigns. I respect Gary and Erika because you're honest! I get tired of the cookie cutter social media types pushing their bullshit daily. Erika, thanks for interviewing Gary, I'm watching the video right now!

LorelieJ
LorelieJ

Good stuff! Look forward to checking the book out very soon. I really like what "Because I said I would" is doing on social media. It's all social media to get the word out and it's bigger than just stuff, it's about keeping your word. Thanks for the interview and the awesome scrunchy face! 

DRFluffyChloe
DRFluffyChloe

Hey Erika! So glad to have stumbled onto your TedX talk - it just keeps getting better and better and I always look forward to your next email. To take your video challenge, I like what MailChimp is doing. They're an email provider with a great sense of humor, fantastic communication / education about their product and related topics, always looking to improve. They're active in a ton of channels like Twitter, Pinterest, Google+, YouTube - you name it, they're connecting with their audience and staying true to their brand of quirky (with a great product). For extra suck up points, I'm a redhead too...

Erika Napoletano
Erika Napoletano moderator

@DRFluffyChloedelighted to say you've won a book. Email me at erika at erikanapoletano dot com with your shipping address!

Monicalman
Monicalman

Kick ass stuff. And, I am currently working to wipe off the face of the earth the 'old media' company that plays in my chosen space...it's been fun so far...still a ways to go.

As for companies rocking the SM - I fucking love Steamboat Ski Resort. Not only do they use multiple sm channels to keep you updated and ready to go skiing or boarding or do summertime things, but they also jump in on the conversations....just like Gary V says to do.

People are tweeting about going to Steamboat then, bam, it's being retweeted with a big thank you and can't wait to see you in Steamboat.

That just keeps selling the experience, which is what it's all about.

Kathy Klotz Guest
Kathy Klotz Guest

Looking forward to reading the book.......especially given that it's "rub on your boobzzz worthy." ;-)  Some books aren't worthy of rubbing on my ass. This interview was the best book review possible.  I think Charmin does a great job on social media. What else can you do but be funny? It's toilet paper. Have a laugh!...and they find a way to have fun and bring the funny.

jschell
jschell

Hi Erica! My husband and I were also at the book signing with Gary V at the Tattered Cover in Denver -- small world! Gary is such a great guy and has really influenced the way we run our business so at that book signing we wanted to give him a little gift and brought him a bottle of CO wine as a thank you. Well, he ended up reviewing the wine the next day on Wine Library and LOVED it. Told all the viewers to go buy land in Colorado and open a vineyard :) Cool story, right?

One of my favorite brands in social media is @skittles Two of my very close friends work on the social media team for Skittles and I'm always in awe of how there is just no end to the funny.

AldenTan
AldenTan

My favourite company is God, on Facebook: https://www.facebook.com/TheGoodLordAbove

Well he ain't exactly a company, but he's a dude who shares shit on Facebook all the time. It's mostly satire and funny as hell.

The thing is, he is actually helping people. He literally saved lives as he directs people to suicide hotlines from depressed users who msg him for help. 

Conversely, he has a ton of haters, but he mocks them back and that's super funny and inspiring.

Besides having a million likes, he recently created an Indiegogo campaign for his dad http://www.indiegogo.com/projects/give-god-s-dad-a-vacation/x/5594271  and raised over 20k in a week. 

Call it a company or not, he's fucking killing it and changing lives. 

Erika Napoletano
Erika Napoletano moderator

@AldenTan Delighted to say you've won a book. Email me at erika at erikanapoletano dot com with your shipping address!

JasonWDonnelly
JasonWDonnelly

A fellow redhead and my boss! Fantastic interview! :-) 

timdixon35
timdixon35

Great interview. The Brand I am in LOVE with is Tough Mudder. First it is a great cause supporting the Wounded Warrior Project, but their social media is OFF THE CHARTS. A great variety of pictures, featured articles and unique ways to keep their audience involved worldwide. Result, over six million dollars raised to support the men and women who defend our country. Not to mention the event itself is a complete ass kicker as I am a mudder myself. Not familiar with it please visit at www.toughmudder.com. Happy Holidays to all!

ace1028
ace1028

This was an excellent interview. I'm glad I actually saw your post on Facebook so I could click over and catch it. 

Right now I know it's not exactly a "brand," but I am truly inspired by NOH8 and the interaction they have on their Facebook page with their fans, and "not quite fans" (putting it nicely). I think they are able to share images that inspire people and that the person who came up with the entire campaign is a huge success as it's not something that will easily be forgotten, and sadly never needs to be, not yet anyway. 

JeffHarbert
JeffHarbert

Fun interview, Erika and Gary! That was a hoot.

My favorite brand on social is a person: indie singer/songwriter Marian Call. (@mariancall on Twitter.) She's great at responding to her fans, praise, criticism, all with humor and grace, and in she's just as genuine in person. In 2010 she toured all 50 states and every Canadian province, much of which was organized via social media, occasionally on the fly. That's seriously impressive.