It happened while I was at the grocery store the other day. I was in the oral hygiene aisle to grab some toothpaste and I realized I was staring at a giant wall of teeth cleaning paste. WTF? Didn’t we just use baking soda 60 years ago? (Wasn’t my mother just shoving baking soda and a toothbrush in front of my face when I was 9?) How did we get to the point that we need “Total Whitening Complete with Tartar Protection and Gum Cleansing Agents?” NOW IN XTREME MINT!
We’re inundated with decisions. Which car to drive, which music to listen to? Hell, I go to the coffee shop and I have a choice of whole, 1%, skim, almond, hemp, rice, or soy milk to put in my latte. What happened to, “Here’s your black coffee. Cream and sugar on on the table.”?
It gets overwhelming. That’s why I’m so thankful when companies like Chik-Fil-A and Urban Outfitters (much to my disappointment, the owner is a fan of Santorum and also owns a personal favorite store, Anthropologie — DAMMIT) let their social agendas be known. It makes my job as a consumer SO much easier. Honestly, we need more brands like these.
I know the LGBT issue has been in the limelight for a while now. Regardless of my stance on the issue (which is solidly in favor of love is love and I think people should be able to marry penguins), brands are making their stances on social issues known and it’s about damn time. They’re making it a no-brainer for me to quickly determine where to spend my money and vote with my wallet, which is why I’m saying that we need more companies like Chik-fil-A.
On the other side of this fence, I’d like to thank the companies who gave all the “traditional marriage” fundies the middle finger by coming out of the corporate closet and saying, “We see absolutely nothing wrong with being gay.” Companies such as Oreos, which posted a simple photo on their Facebook page in support of Gay Pride, and JC Penney, who hired Ellen DeGeneres as one of their spokeswomen, then had Mother’s and Father’s Day ads sporting same sex couples. These are the companies who are brave enough not to mince words and say, “Fuck it. Equality is awesome.”
Also, kudos to Target. After having a bit of a kerfuffle with gay rights activists a few years ago for contributions to a gay rights opponent, is now coming out strongly on their pro-gay marriage stance by selling gay marriage greeting cards and starting a same sex gift registry.
So, yeah, I still have a ton of brand decisions to make every day and, no, I don’t have time to research every single purchase I make, but when companies decide to take the unpopular road and make a bold statement on their religious or political decisions that make national headlines, it helps me so much in my day to day life.
And, in order to make your life a little easier, here’s a list of companies that are vocal about gay rights.
And here’s where I’m curious: what companies and brands can YOU share that make their views known and help you make wallet-based decisions? Share them in the comments. I can’t wait to hear what your wallets are saying.