If You’ve Ever Needed Validation that YOU is Enough to Build a Brand…

forbes napoletanoHave you ever been afraid of what people might think about a decision you have to make?

That was the leading question from my talk at TEDxBoulder 2012. Will I be enough?

It’s a question I struggled with for pretty much the first 37 years of my life. On occasion, it sneaks back in. Who am I? Why am I doing this? Why the hell would anyone listen to me when there’s a perfectly good taco stand around the corner?!

The answer? ME is enough. And ME being ME is all my audience wants. And I can pretty well guarantee that it’s all your audience wants from you, too.

We’re fed enough bullshit to know what’s bullshit — which is why I can’t be anything but exactly who I am. Like it or lump it like a stash of heroin you’re trying to sneak through customs, this is Erika.

So, if you’ve ever needed validation that YOU is enough to build the kind of brand you want to build, you might enjoy a piece over on Forbes.com today. I was humbled to have been asked to be a part of this piece — Why It’s Better For Your Career To Be Loathed Than Liked. And no, I’m not asking you to hop on over there because it features me.

I’m saying that if you’ve ever needed validation that YOU is enough, it’s right here in print today — and accessible from any device connected to the Interwebz.

Meet an ex-stripper, the smartest guy in the world, and a lippy redhead. We’re all UNpopular. Loathed by some. Loved by others. And we wouldn’t have it any other way.

Click here to read Why It’s Better For Your Career To Be Loathed Than Liked on Forbes.com.


Thanks, this is exactly what I needed today as I prep myself to make "The Big Announcement" about my new business venture. It's scary stepping out on that ledge, but I know that not only is this a business that is much in need, but I am just the #RantyPants to do it. Appreciate the nudge.

bdorman264 like.author.displayName 1 Like

Pretty awesome; all that hard work and being 'you' in the process is paying off.  

ExtremelyAvg like.author.displayName like.author.displayName 2 Like

I'm building my book brand, now. Last week I had a free promotion for my first book as I launched book two. This summer of launches (six) has been three years in the making. During that time I've been building the "ExtremelyAverage" brand, such that it is, and the moment of truth arrived last Tuesday.

Would people help me spread the word?

The answer was yes! There were people that I've got to know quite well that helped, Geoff Livingston, Barrett Rossie, and others, but they weren't the surprising ones. I had a twitter follower who I've know since back when I had fewer than 50 people who cared what I tweeted.

He isn't someone I've spent a lot of time chatting with, maybe only six times in three plus years, but on occasion I've RTed his links to beautiful photos. I don't recall him ever giving me a RT, but then I did the launch. Not only did he tell people about the Free book, he picked up a copy...but he waited until it went off free, so he could actually buy it.

I've been building the list of people who have picked up my book and with very few exceptions, they are all from the world of social media. It is a good time to build a brand...even an extremely average one.

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  1. […] This post by Erika Napoletano who’s mastering the question of “am I enough?” and helping you do the same: If You’ve Ever Needed Validation that YOU is Enough to Build a Brand… […]